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We are looking for a Senior Digital Marketing Analyst to join our energetic and passionate Digital Marketing team. You will be responsible for creating, optimising and enhancing our measurements suite through advanced statistical modelling, testing and more. You will work on key insights projects such as future-proofing post-cookie deprecation. The role involves close collaboration with UK and Group Digital teams, as well as technical partnership with third-party agencies.
Job Responsibility:
Lead on the delivery of additional insight to the Digital Marketing teams to drive more effective decision making and greater performance
Support the reporting for multiple products to help enable more data driven decisions across all TUI products, such as First Choice and the App
Collaborate with Customer and Commercial teams both in the UK and Group to provide a greater level of data unification across the business
Work alongside third-party agencies to help enhance our technical capabilities and ensure consistent measurements in a post-cookie environment
Being responsible for the creation, maintenance and actionability of various attribution solutions
Supporting on test designs with Brand and Digital teams
Accountable for the setup, maintenance, and usability of our marketing channel taxonomy across our Cloud suite
Requirements:
Experience using Cloud technologies, such as BigQuery, Cloud Scheduler, Cloud Storage, Data Studio, Cloud Functions, S3, Athena and SageMaker
Solid understanding of coding best practices & how to adapt these to requirements
Proficient in SQL essential, with other programming languages such as Python preferred
Working understanding of how data is collected using APIs, cookies and other solutions
Experience working within an agency/in-house analytics marketing team
Excellent communication skills with experience of working across multiple different teams in different countries with varying knowledge levels
Highly flexible and adaptable in a fast-paced environment
What we offer:
Attractive remuneration
discretionary bonus schemes
generous travel benefits
extensive health & well-being support
flexible working
access to the TUI Learning Hub
intercultural collaboration opportunities
opportunities to work on global projects and teams
involvement with local charity and sustainability initiatives
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