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Senior Digital Market Activation Lead

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HSBC

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Location:
Poland

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Category:
IT - Administration

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

The Digital Market Activation team is part of WPB Transformation and helps stakeholders embrace and adopt digital change at scale and at speed. The role holder will work with Values Streams and enabling teams as well as in market stakeholders to ensure business readiness tasks are completed including change impact assessment, internal and external communications, training, migration and implementation tasks. The role holder will ensure effective governance and work with risk stewards and in country regulatory teams. The Senior Market Activation Lead will ensure effective go to market planning and realization of benefits through to effective handover to market teams. The scope of the role includes consultancy support for all digital feature capabilities and post implementation support including accountability for ensuring local market benefits are realised.

Job Responsibility:

  • Work with Global Digital Product Owners and other delivery areas such as Value streams, regional IT and is actively engaged with local Digital teams and their business stakeholders, to ensure digital change is embedded
  • Proactive leadership of a portfolio of digital initiatives highlighting and taking action to mitigate risks and issues, ensuring deliveries are on time and to quality standards with minimal disruption
  • Accountable from initial engagement through to ongoing feature enablement providing digital change consultancy services to a market(s) and supporting all business readiness activity
  • Ensuring markets are fully equipped to undertake all business readiness activity associated with an individual release of new features (including training, communications, operational impact assessment, procedures, MI, release approach etc.)
  • Accountable for facilitating delivery of local training to markets (contact centre/network) to support releases
  • Management of staff pilot activities to ensure that digital features are successfully rolled out to customers
  • Accountability for ensuring local market benefits are met through tracking and reporting of feature performance in market
  • Leadership accountability for the development of a team of Digital Market Activation Managers who will support change activity for all product delivery
  • Definition and implementation of people strategy for creation of professional high performing Market Activation community including development, training and accreditation with robust approach to performance management in conjunction with peers across the function
  • Leadership accountability for all recruitment, onboarding, performance management, career development for a team of Digital Market Activation Managers
  • Accountability for robust planning activity across the Market Activation function to optimise use of resources between teams
  • System interface with Value Streams, Digital Product Managers and the Business, with particular focus on ensuring the teams are aligned and the business is aware of progress

Requirements:

  • Experience of working directly with individual markets or a region to support local business readiness activity needed for delivery of digital change
  • Excellent negotiation and relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities and the ability to lead and influence
  • Excellent analytical, planning and governance skills
  • Subject Matter Expertise of digital channels, including technical, market place and customer considerations
  • Subject Matter Expertise in internal/external communications, operational impact assessment, training, migration and implementation planning
  • Strong commercial focus, ability to balance risks vs. rewards and maximize cost effectiveness and profitability for the business
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues
  • Pragmatic decision making skills, with the ability to make clear judgments based on data and understand the implications
  • Good understanding of project methodology, frameworks and best practice
  • Ability to take a portfolio view and effectively manage multiple market deliveries and releases whilst ensuring each project runs effectively
  • Leadership experience in customer-focussed organisations, in disciplines such as digital, programme and change management, being able to lead others to excel
  • Experience of managing a team leading business activity to support the delivery of digital change across regions or markets
  • Subject matter expertise of online and mobile channels including technical and customer considerations
  • Respectful of different cultures, working with colleagues from across all five regions (North America, LATAM, Middle East, Asia Pacific and Europe)
What we offer:
  • Competitive salary
  • Annual performance-based bonus
  • Additional bonuses for recognition awards
  • Multisport card
  • Private medical care
  • Life insurance
  • One-time reimbursement of home office set-up (up to 800 PLN)
  • Corporate parties & events
  • CSR initiatives
  • Nursery discounts
  • Financial support with trainings and education
  • Social fund
  • Flexible working hours
  • Free parking

Additional Information:

Job Posted:
October 07, 2025

Expiration:
January 06, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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