Senior Digital Market Activation Lead, HSBC

HSBC

Location:
India, Pune

Category:
Consulting

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

The Senior Digital Market Activation Lead role at HSBC focuses on embedding digital change across global markets, leading a team of managers to drive business readiness, supporting delivery of digital features, and ensuring successful rollouts to customers. The role includes leadership accountability, planning optimization, stakeholder collaboration, and global coordination.

Job Responsibility:

Work with Global Digital Product Owners and other delivery areas such as Value streams, regional IT and is actively engaged with local Digital teams and their business stakeholders, to ensure digital change is embedded
Proactive leadership of a portfolio of digital initiatives highlighting and taking action to mitigate risks and issues, ensuring deliveries are on time and to quality standards with minimal disruption
Accountable from initial engagement through to ongoing feature enablement providing digital change consultancy services to a market(s) and supporting all business readiness activity
Ensuring markets are fully equipped to undertake all business readiness activity associated with an individual release of new features (including training, communications, operational impact assessment, procedures, MI, release approach etc.)
Accountable for facilitating delivery of local training to markets (contact centre/network) to support releases
Management of staff pilot activities to ensure that digital features are successfully rolled out to customers
Accountability for ensuring local market benefits are met through tracking and reporting of feature performance in market
Leadership accountability for the development of a team of Digital Market Activation Managers who will support change activity for all product delivery
Definition and implementation of people strategy for creation of professional high performing Market Activation community including development, training and accreditation with robust approach to performance management in conjunction with peers across the function
Leadership accountability for all recruitment, onboarding, performance management, career development for a team of Digital Market Activation Managers
Accountability for robust planning activity across the Market Activation function to optimize use of resources between teams
System interface with Value Streams, Digital Product Managers and the Business, with particular focus on ensuring the teams are aligned and the business is aware of progress
Work at senior level with Global Digital leads and market based Business Leads

Requirements:

Experience of working directly with individual markets or a region to support local business readiness activity needed for delivery of digital change
Excellent negotiation and relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities and the ability to lead and influence
Excellent analytical, planning and governance skills
Subject Matter Expertise of digital channels, including technical, market place and customer considerations
Subject Matter Expertise in internal/external communications, operational impact assessment, training, migration and implementation planning
Strong commercial focus, ability to balance risks vs. rewards and maximize cost effectiveness and profitability for the business
Highly developed communication skills, both written and verbal, to explain complex or technical issues
Pragmatic decision making skills, with the ability to make clear judgments based on data and understand the implications
Good understanding of project methodology, frameworks and best practice
Ability to take a portfolio view and effectively manage multiple market deliveries and releases whilst ensuring each project runs effectively
Leadership experience in customer-focussed organisations, in disciplines such as digital, programme and change manage management, being able to lead others to excel
Experience of managing a team leading business activity to support the delivery of digital change across regions or markets
Subject matter expertise of online and mobile channels including technical and customer considerations
Respectful of different cultures, working with colleagues from across all five regions (North America, LATAM, Middle East, Asia Pacific and Europe)

Additional Information:

Job Posted:
September 01, 2025

Expiration:
September 08, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Senior Digital Market Activation Lead

HSBC

Location:India, Pune

Category:Consulting

Contract Type:Employment contract