Senior Digital Experience Manager

• Own the end-to-end delivery of web initiatives-from strategy to execution
• Actively manage backlog, write user stories, and ensure timely sprint delivery
• Serve as the go-to expert for troubleshooting and hands-on platform work
• Define and maintain the product vision, roadmap, and backlog for all web properties
• Align web initiatives with business goals, marketing strategies, and customer experience objectives
• Prioritize features and enhancements based on data-driven insights and stakeholder input
• Drive the website content strategy, ensuring content is aligned with brand voice, SEO best practices, and customer engagement goals
• Collaborate with marketing and creative teams to deliver compelling, personalized, and dynamic content experiences
• Establish governance for content creation, approval, and publishing processes
• Identify emerging trends, technologies, and best practices to drive innovation across web platforms
• Leverage AI-driven solutions and advanced marketing tools to enhance personalization, automate workflows, and improve user experience
• Champion experimentation and pilot programs for new features, personalization, and interactive experiences
• Serve as Scrum Master for the web development team, facilitating sprint planning, daily stand-ups, retrospectives, and backlog grooming
• Champion agile best practices and foster a culture of continuous improvement
• Oversee implementation and optimization of Adobe Experience Manager, Adobe Target, and related tools
• Manage relationships with multiple vendors, ensuring timely delivery and quality standards
• Coordinate cross-functional teams including design, development, QA, and marketing
• Utilize GA4 and other analytics tools to monitor performance, identify trends, and inform decision-making
• Drive personalization and testing strategies using Adobe Target
• Recommend and implement conversion rate optimization (CRO) initiatives
• Ensure adherence to brand guidelines, accessibility standards, and regulatory requirements
• Maintain documentation for processes, workflows, and technical specifications

• Bachelor's degree in Marketing, Business, Computer Science, or related field
• 7+ years in digital product management or ownership, with a focus on web platforms
• Strong experience with Adobe Experience Manager, Adobe Target, and GA4
• Proven track record managing multiple vendors and complex web ecosystems
• Hands-on experience serving as Scrum Master in an agile environment
• Demonstrated ability to lead content strategy, drive innovation, and execute deliverables
• Familiarity with AI-driven marketing tools and automation platforms
• Excellent communication and stakeholder management skills
• Strong analytical and problem-solving abilities
• Familiarity with SEO, UX best practices, and web accessibility standards

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan