Senior Digital Designer Job at Wolverine Worldwide (Rockford)

Senior Digital Designer

Wolverine Worldwide

Location:
United States , Rockford

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Senior Digital Designer is a hands-on creative leader responsible for driving high-quality, performance-focused digital experiences across a defined group of brands within the company’s broader brand portfolio. Reporting to the Digital Creative Director, this role oversees a small team of designers and serves as the day-to-day creative lead for assigned brands, translating creative strategy into scalable, effective digital execution. This position partners closely with Brand, eCommerce, Performance Marketing, Development, and Digital Project Management teams to ensure digital creative supports business objectives while maintaining strong brand differentiation and consistency. This role is onsite at our global corporate headquarters in Rockford, MI.

Job Responsibility:

Lead the execution of digital creative strategy across a defined group of brands
Ensure consistent, high-quality digital design across websites, email, paid media, and emerging channels
Serve as a creative thought partner to Brand and eCommerce leadership
Define, document, and govern digital design systems, templates, and guidelines
Establish and uphold best practices for digital design, accessibility, and platform standards
Directly manage and develop a small team of designers
Lead and contribute to the creation of digital content including web design, paid display, paid social, video, and animation
Conceptualize, present, and oversee creative solutions for campaigns, site enhancements, and product launches
Lead or support product and lifestyle photoshoots
Collaborate with the Performance Marketing team to develop and refine creative that improves engagement, conversion, and ROAS
Partner with cross-functional teams to ideate and execute test-and-learn initiatives
Stay current on digital design trends, tools, and emerging platforms
Partner with the Digital Project Manager to support intake and planning
Collaborate with Brand, eCommerce, and Development teams to ensure creative solutions are aligned and executable

Requirements:

5+ years of digital design experience, including eCommerce and multi-channel marketing
Prior experience managing or formally leading designers required
Strong portfolio demonstrating digital-first design, brand storytelling, and performance-driven creative
Expert proficiency in Figma and Adobe Creative Suite
experience with web graphic optimization
Strong understanding of responsive design and front-end best practices
familiarity with HTML/CSS
Experience collaborating with developers and performance marketing teams
Video editing and animation experience preferred
Exceptional attention to detail, problem-solving skills, and ability to manage complexity across multiple brands
Strong communication, organizational, and leadership skills
Bachelor's degree in Design or equivalent professional experience

Nice to have:

Video editing and animation experience

Additional Information:

Job Posted:
May 04, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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