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The Senior Digital Designer is a hands-on creative leader responsible for driving high-quality, performance-focused digital experiences across a defined group of brands within the company's broader brand portfolio. Reporting to the Digital Creative Director, this role oversees a small team of designers and serves as the day-to-day creative lead for assigned brands, translating creative strategy into scalable, effective digital execution.
Job Responsibility:
Lead the execution of digital creative strategy across a defined group of brands
Ensure consistent, high-quality digital design across websites, email, paid media, and emerging channels
Serve as a creative thought partner to Brand and eCommerce leadership
Define, document, and govern digital design systems, templates, and guidelines
Establish and uphold best practices for digital design, accessibility, and platform standards
Manage and develop a small team of designers
Set expectations and review work for quality, accuracy, and alignment with goals
Partner with the Digital Creative Director on talent development and resourcing needs
Lead and contribute to the creation of digital content
Conceptualize and oversee creative solutions for campaigns and product launches
Lead or support product and lifestyle photoshoots
Collaborate closely with the Performance Marketing team to refine creative
Stay current on digital design trends, tools, and emerging platforms
Partner with the Digital Project Manager to support project intake and planning
Identify potential problems and proactively recommend solutions
Balance multiple brand priorities while maintaining creative excellence
Requirements:
Bachelor’s degree in Design or equivalent professional experience
5+ years of digital design experience, including eCommerce and multi-channel marketing
Prior experience managing or formally leading designers
Strong portfolio demonstrating digital-first design and brand storytelling
Expert proficiency in Figma and Adobe Creative Suite
Strong understanding of responsive design and front-end best practices
familiarity with HTML/CSS
Experience collaborating with developers and performance marketing teams