Senior Digital Consumer Experience & E-Commerce Specialist Job at Software Resources (Universal City)

Senior Digital Consumer Experience & E-Commerce Specialist

Software Resources

Location:
United States , Universal City

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

42.00 - 46.00 USD / Hour

Save Job

Apply Position

Job Description:

The Senior Specialist, Digital Consumer Experience & E-Commerce (DCXE) is responsible for the development and implementation of digital campaign strategies, page planning, and tactical execution across web, mobile app, and online store platforms in support of Destination Programs and Campaigns for Universal Studios Hollywood. This role operates at the intersection of strategic planning, performance measurement, and iterative enhancement. With a focus on delivering high-quality digital experiences, the Senior Specialist leads the activation flywheel: translating strategy into tactics, executing with precision, analyzing performance, capturing learnings, and evolving best practices. Success in this role requires a strong sense of ownership, data fluency, strategic vision, and an eye for detail to ensure that guest experiences are not only optimized but also aligned with business goals and campaign timelines.

Job Responsibility:

Lead the development of digital strategy and tactical execution plans for destination and campaign initiatives across websites, mobile apps, and online stores
Serve as the primary strategic partner for assigned programs, ensuring business goals are reflected in digital approaches across all consumer touchpoints
Create Strategic Input Documents for campaigns and destination programs, including journey maps, SEO requirements, personalization strategies, and tactical page planning
Participate in and, where appropriate, lead cross-functional forums (e.g., program briefings, brainstorms, introspectives) to align on guest-first experience enhancements
Partner with Content, Analytics, and Marketing to translate strategic priorities into actionable digital deliverables and cross-platform implementations
Review campaign and experience performance across web and app platforms
interpret analytics to produce actionable insights and influence optimizations
Conduct competitive and cross-industry benchmarking to inform innovation and maintain Universal’s leadership in digital guest experience
Define and prioritize testing strategies (including A/B, personalization, and usability tests) aligned to key campaign and destination objectives
Partner with digital production scrum teams and DCXE Programs to define and communicate requirements for enhancements page type templates, components and other digital tools
Champion continuous improvement by identifying pain points and gaps in experience delivery, and driving backlog refinement and enhancements
Maintain deep visibility into the status, timelines, and risks of assigned digital campaigns and programs
Represent DCXE in the production of website, mobile app, and online store experiences, ensuring that all required digital tactics (including SEO and personalization) are captured, documented, and properly communicated for execution
Develop and manage digital proofs aligned to campaign strategy
facilitate stakeholder review, moderate feedback, and triage actionable items
Conduct comprehensive quality assurance (QA) on all web, app, and store content, including copy, links, assets, and CTAs, prior to launch to ensure flawless guest execution
Lead and coordinate launch readiness calls for assigned campaigns/programs
Monitor digital properties for campaign-related friction points or experience errors post-launch
partner with internal teams to troubleshoot and resolve issues swiftly
Ensure campaign implementations reflect established best practices, and advocate for continual refinement and precision in execution across all platforms
Monitor and analyze digital channel performance across web, app, and store platforms
translate insights into actionable optimizations that improve the guest journey and drive business outcomes
Champion guest-first design by auditing journeys across Universal-owned and partner experiences, identifying points of friction and guiding enhancements that support intuitive next steps for the user
Partner with internal teams to investigate and resolve digital experience issues, ensuring a timely and coordinated response that minimizes guest disruption
Proactively evolve reusable frameworks, such as templates, playbooks, and page types, based on new platform capabilities, behavioral insights, and shifting guest expectations
Advocate for speed-to-market, iteration, and the continuous refinement of experiences through data-driven lookbacks, campaign retrospectives, and performance reviews
Develop and maintain strong partnerships with cross-functional teams, including Marketing, Communications Planning, Technology, and Content
Act as a clear and consistent communicator of project status, dependencies, and risks to both internal and external stakeholders
Proactively surface risks and facilitate cross-team alignment on mitigations
Represent DCXE in campaign planning and integrated communications planning (ICP) efforts
Participate in retrospective reviews of in-market digital executions to identify learnings, inform refinements, and support continuous improvement of DCXE workflows and deliverables
Serve as a subject matter expert for assigned campaigns and destinations, providing strategic guidance to marketing partners and cross-functional teams
Represent DCXE in key workstreams, including strategy development, incident response, campaign retrospectives, and team-wide performance or planning forums
Support partner prioritization by sharing insight into capacity, impact, and feasibility across web and app channels
Model inclusive, collaborative, and solutions-oriented behaviors
Actively contribute to a culture of high performance and positivity
Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training, and team member involvement activities
Perform other duties as assigned

Requirements:

3+ years of experience in digital marketing, eCommerce, or related fields, with proven ability to manage complex projects from strategy through execution across web and app platforms
Strong project management, prioritization, and organizational skills with high attention to detail—especially in fast-paced, deadline-driven environments
Excellent problem-solving and stakeholder management skills
able to anticipate risks, identify solutions, and drive execution independently
Exceptional written and verbal communication skills
able to explain technical concepts to marketing partners and present insights or recommendations clearly
Demonstrated ability to manage multiple workstreams simultaneously and follow through on open issues
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
advanced Excel and PowerPoint experience is a plus
Strong interpersonal skills and ability to build collaborative, productive relationships across functions
Bachelor’s degree in Marketing, Communications, Business or Advertising is required
Consistent on-time full-day attendance is a job requirement

Nice to have:

Hands-on experience with content management systems (CMS) and website analytics tools (e.g., Adobe Analytics, QM)
Exposure to A/B or multivariate testing, usability testing, or personalization platforms
Experience translating strategic inputs into digital deliverables such as landing pages, modules, or app updates
Background in business analysis or digital product support is a plus
Master’s degree is a plus

What we offer:

medical, dental, and vision coverage
a 401(k) with company match
short-term disability
life insurance with AD&D

Additional Information:

Job Posted:
January 01, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

Software Resources - All Job Offers

Job Link Share:

Senior Digital Consumer Experience & E-Commerce Specialist

Software Resources

Location:
United States , Universal City

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
January 01, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

Similar Jobs for Senior Digital Consumer Experience & E-Commerce Specialist

Dtc Team Lead

Banqueting Server

Camarista

Casual Server

Camarista

Senior Premier Banker

SIEM Engineer

Hotel night shift leader

Senior Digital Consumer Experience & E-Commerce Specialist

Software Resources

Location:United States , Universal City

Category:IT - Software Development

Contract Type:Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:January 01, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

Similar Jobs for Senior Digital Consumer Experience & E-Commerce Specialist

Dtc Team Lead

Banqueting Server

Camarista

Casual Server

Camarista

Senior Premier Banker

SIEM Engineer

Hotel night shift leader

Location:
United States , Universal City

Category:
IT - Software Development

Contract Type:
Not provided

Job Posted:
January 01, 2026