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Come and join us as a results driven Senior Digital Channel Manager, for a 12 month maternity cover contract, who will be responsible for the digital acquisition and retention channel strategy across all of our digital platforms. As our Senior Digital Channel Manager you’ll be focused on attracting a predominantly trade installer audience (with some retail) through personalised and relevant content. You’ll be accountable for all elements of channel performance to ensure that appropriate Digital reach and ROAS metrics are achieved. As our Senior Digital Channel Manager you'll ensure the digital marketing team is aligned with the business trading plan and provide relevant performance and market insights to the trading and commercial teams, whilst identifying new channel opportunities to ensure that we stay ahead of the curve.
Job Responsibility:
Drive customer acquisition and retention through SEO, paid media, and email channels to ensure a seamless visitor journey
Provide dedicated line management and development support to a team of four, including three Senior Digital Marketing Executives and a Digital Content Manager
Lead the migration to a new operating model for SEO and paid activity to keep us at the forefront of digital marketing
Oversee the production of high-quality onsite copy and category content to improve search visibility and address customer needs
Collaborate with internal and external partners to ensure acquisition spend is efficient and aligned with commercial margin targets
Ensure all marketing communications comply with GDPR and advertising standards while fostering a culture of psychological safety within the team
Requirements:
Strong leadership experience within the Digital Marketing space
Proven experience of managing a £1.5m+ digital marketing budget to drive £multi-million revenue and managing the digital marketing strategy
Experience leading specialised teams with the ability to inspire and develop others whilst embedding best practice across your team
A commercial mindset with the ability to work in a fast-paced growth business
Experience working in a data-driven retail/ecommerce environment with demonstrable experience utilising data and analytics to drive growth through marketing activities
Nice to have:
preferably working within a growth retail business - although experience in other industries would be considered
What we offer:
Bonus
Enhanced Pension
Discounts, savings and cash back at numerous retailers
Life assurance
Extended family policy including maternity, paternity, additional annual leave and more
Mental Health First Aiders and Employee Assistance Programme
Complete induction and a company that lets you grow and encourages development
Financial education and loans
Flexible working options
A business striving to create an environment of inclusion