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Senior Digital Brand Designer

United States · Job Posted February 19, 2026
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Job Description

As a Senior Digital Brand Designer, you are responsible for bringing Bentley’s brand to life across digital-first brand and marketing experiences. You design visually distinctive, strategically grounded work across web, digital campaigns, product marketing, social, and interactive touchpoints, ensuring the brand feels cohesive, expressive, and premium in every digital environment. You are deeply brand-led and digitally fluent, with a strong systems mindset. You collaborate closely with brand designers, UX, product, marketing, motion, and content partners, and you play a key role in shaping how digital brand work is designed, built, and scaled across the organization. You are highly curious about how AI and emerging technologies can elevate digital brand expression and creative workflows.

Job Responsibility

  • Design Digital Brand & Campaign Experiences: Design high-quality creative across web, digital brand and marketing campaigns, launches, social, and interactive experiences
  • Translate brand strategy and creative direction into clear, compelling digital executions
  • Ensure digital work strengthens Bentley’s visual identity while adapting intelligently to platform and context
  • Collaborate Across the Studio: Partner closely with UX, product, marketing, motion, content, and engineering teams
  • Contribute to ideation and concept development with strong digital brand thinking
  • Take feedback constructively and iterate quickly to elevate outcomes
  • Lead Through Craft, Systems & Scale: Own digital brand workstreams within larger projects, maintaining a high bar for craft, consistency, and detail
  • Design, build, and maintain digital brand systems in Figma, including tokens, components, templates, and workflows that enable consistency and speed across teams
  • Ensure digital brand assets are scalable, well-documented, and usable by designers across the studio
  • Help evolve digital brand systems in partnership with UX and product teams
  • Champion AI-Enabled Brand Design: Actively explore and apply AI tools for ideation, concept exploration, visual development, content variation, and workflow efficiency
  • Stay deeply informed on emerging AI technologies and assess their creative and practical value
  • Share learnings and help integrate AI responsibly into digital brand workflows
  • Present & Deliver: Help build presentations and clearly articulate digital brand concepts, systems, and decisions
  • Manage your time effectively across multiple projects and priorities
  • Collaborate closely with partners to meet timelines without compromising craft or brand quality

Requirements

  • 5–8+ years of experience in digital brand or visual design, ideally within an in-house or studio environment
  • A portfolio showcasing digital brand systems, marketing campaigns, and expressive digital experiences
  • Exceptional taste in typography, layout, composition, and visual hierarchy
  • Strong understanding of design systems, tokens, components, and scalable workflows, particularly within Figma
  • Hands-on experience with AI-assisted design workflows and a strong interest in emerging creative technologies
  • A collaborative, proactive mindset with a strong sense of ownership
  • Tools: Figma (advanced systems usage), Adobe Creative Suite (Illustrator, Photoshop)
  • AI & Emerging Tools: Hands-on experience with AI-powered design, ideation, and prototyping tools

Nice to have

Bonus: Motion fundamentals, design systems tooling, HTML/CSS literacy

What we offer

  • A great Team and culture
  • An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction
  • An attractive salary and benefits package
  • A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups
  • A company committed to making a real difference by advancing the world’s infrastructure for better quality of life

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