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We are looking for a passionate, motivated, high-performing team member to join our agency. The Senior Digital Analytics Strategist will be part of the Customer Data Platform (CDP), CX, and Analytics practice here at Zion & Zion. Our clients include national and global companies for which we provide a broad array of services, brining to bear our wealth of subject matter experts.
Job Responsibility:
Lead stakeholder discussions and help clients to translate business objectives into website KPIs and goals
Produce analytics measurement plans for all types of digital properties – from single-page applications, large multi-site platforms, to gaming and connected devices
Lead technology & strategy solution engagements across multi-functional workstreams
customer data platform (CDP), data onboarding and activation, and analytics
Work with our Solutions Architecture and Consulting team to advise on data and analytics technology topics
Provide expert consulting services and thought leadership to clients and potential clients
Collaborate with internal teams and vendor partners to develop solutions to meet client’s unique requirements, which include combinations of data, technology, partners, integrations and analytics
Serve as client’s digital marketing ecosystem subject matter expert
Manage and own multiple client relationships, serving as the subject matter expert for analytics
Collaborate and guide cross functional teams through integration projects with competing priorities, several stakeholders, and tight timelines
Train clients on how to access and leverage their data to make informed decision
Requirements:
5+ years of hands-on experience in analytics strategy and execution
3+ years’ experience working at a digital agency or ad agency
A passion for using data to tell stories, understanding customer behavior, surfacing insights, and inform decisions
Expert-level knowledge of digital analytics solutions and experience developing analytics measurement strategies
Ability to communicate with technical resources
Expert knowledge of digital analytics solutions including Google Analytics, Adobe Analytics, Amplitude and/or similar digital analytics platforms
Experience with CDPs, such as Tealium, Segment, mParticle, Amperity, Adobe Experience Platform, Treasure Data
Customer use case knowledge to proactively identify growth opportunities
A solid understanding of marketing technologies
In-depth web analytics strategy and web analytics solution design experience (NOT just analytics “implementation” experience, but analytics “strategy” experience) with a proven track record of meeting and exceeding clients’ expectations
Expert-level knowledge of a wide variety of marketing technology platforms, with an emphasis on CDP
Nice to have:
Experience planning and conducting A/B tests and interpreting experiment results using platforms such as Optimizely, Google Optimize, AB Tasty, VWO, or similar
Experience implementing analytics for native mobile apps and/or offline applications
Experience with heat-mapping and/or session recording platforms such as Hotjar, FullStory, or similar
Experience with analytics for data-driven personalization use cases
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