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Senior Digital Advertising Strategist

middleseat.co Logo

Middle Seat

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Location:
United States , Washington, D.C.

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Category:
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Contract Type:
Not provided

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Salary:

70000.00 - 85000.00 USD / Year
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Job Description:

We’re looking for a full-time Senior Digital Advertising Strategist with 2+ years of experience in the field to take on the challenge of managing digital advertising campaigns and client relationships. The work will be mostly focused on direct-response ads on Facebook, but large-scale persuasion/awareness campaigns and other types of digital advertising (e.g. Google ads) will also be part of the job. Previous ad experience in the context of politics or advocacy is a major plus, as is a demonstrated commitment to progressive politics.

Job Responsibility:

  • Manage large clients as lead strategist on direct donate, acquisition, and persuasion campaigns: Take charge of strategic planning for client campaigns
  • Manage client relationships and collaborate with assigned ads staff members
  • Oversee campaigns focused on direct donation, acquisition, and persuasion
  • Plan and run digital ad campaigns from start to finish: Develop media plans with measurable objectives
  • Allocate budgets for campaigns
  • Create compelling hooks for the ad program
  • Write engaging ad content
  • Lead designers on creative aspects
  • Optimize landing pages for conversions
  • Implement and test ad campaigns on multiple platforms
  • Optimize campaigns to align with client goals
  • Embed yourself in the work of your clients: Join their Slack teams, calls, list servers, etc.
  • Gain a deep understanding of their work in a timely manner
  • Proactively guide client strategy that relates to your work
  • Manage time and projects efficiently: Continuously assess priorities and to-do lists
  • Delegate tasks when appropriate
  • Shift gears as needed to keep projects on track
  • Capitalize on rapid response opportunities
  • Respond promptly to client requests and inquiries
  • Ensure best practices and effective political ad strategies are followed: Collaborate with the email fundraising team to integrate ads effectively
  • Align ad strategy with the client’s mission and campaign objectives
  • Provide strategic ideas and lead discussions on ad practices and tactics
  • Stay updated on persuasion, voter registration, and Get Out the Vote studies
  • Conduct in-depth analysis of ad campaigns: Use analysis to inform future strategy, messaging, and targeting
  • Report campaign metrics to clients accurately and effectively
  • Lead ads team and provide trainings on best practices and platforms: Train the ads team and full staff on core best practices and platforms
  • Fulfill other responsibilities as requested.

Requirements:

  • 2+ years (more is preferred) working on advertising campaigns with major platforms (Facebook, Twitter, Google, etc.)
  • 2+ years experience working with Facebook Business Manager, Google Search and any DSPs (The Trade Desk, Verizon, DV360, etc)
  • Experience in excel or Google Sheets, report template design and/or other data visualization tools
  • Great all-around communication skills, including strong copywriting skills and the ability to effectively communicate best practices, strategies, plans and goals to clients and staff
  • Attention to detail and organization while managing tight deadlines and multiple projects
  • Comfortable managing multiple client relationships from start to finish
  • Comfortable with different email CRMs to run acquisition campaigns (Action Kit, BSD, Action Network, etc.)
  • Digital ad experience for political candidates, advocacy orgs or organizations that do elections work.

Nice to have:

  • Agency experience
  • Knowledge of basic HTML and CSS for landing page templating
  • Experience pitching clients on an ads budget
  • Experience mentoring entry-level staff or interns
  • Demonstrated commitment to progressive politics
What we offer:
  • Profit-sharing plan: share in the growth and success of Middle Seat
  • $50 mobile phone subsidy monthly
  • Regular raises
  • 100% premium coverage for health, dental, and vision
  • Zero deductible health plan
  • Mental health expense subsidy of up to $350 per month
  • 6% employer match on your 401k retirement account
  • $100 monthly student loan reimbursement
  • 20 paid vacation days off, annually
  • Your birthday and work anniversary off
  • Unlimited sick leave
  • Commuter benefits for public transportation
  • Flexible work from home schedule (or work in our D.C. office)
  • 12 weeks of paid leave for new parents
  • $1,000 annual professional development reimbursement
  • Wellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace

Additional Information:

Job Posted:
January 15, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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