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Working as a Campaign Specialist at Wind River means you have the opportunity to use your skills and creativity to develop and execute customer-centric campaigns. The Demand Generation team at Wind River is a high performing group, with years long track record of strong performance against every metric we track. In pursuit of aggressive targets for growth, you will set the bar for operational excellence and measurement discipline. This is a high impact, results oriented role, where you will contribute to demand generation campaign execution.
Job Responsibility:
Actively contribute to the global Demand Generation objectives and goals including: demand creation, lead flow, content creation, and data analytics
Collaborate with sales, portfolio marketing and field marketing to create and execute on customized ABM (account-based marketing) campaign plans for key accounts and market segments with the objective to prospect new leads, engage existing customers, and accelerate pipeline growth
Use data, customer and competitive insights, and industry best practices to identify opportunities to create personalized demand campaigns and plays
Drive demand in vertical markets and for horizontal technology plays by maximizing use and reuse of content across marketing channels
Utilize the complete toolbox of a modern marketer, with digital and offline channels such as emails, events, webinars, seminars, direct mail, SEM, SEO, ABM, retargeting to engage our customers in a B2B (Business to Business) environment
Track campaign engagement, journey, attribution, insights, and ROI performance metrics. Use A/B testing and metrics to optimize campaigns
Requirements:
3-5+ years in demand or content marketing, including a lead generation focus
Demonstrated track record of driving significant growth in demand and pipeline
Excellent project management skills
Experience working with Marketo, Salesforce, Demandbase (or 6Sense), ZoomInfo, LinkedIn ads, Google ads, and other Mar-Tech platforms
Ability to identify data-driven opportunities to generate, accelerate, and close pipeline
Ability to manage multiple campaigns and work assignments with a variety of internal components and requirements
A critical thinker, with first-rate oral and written communication skills
Positive attitude, team player and major contributor
Candidates must be legally authorized to work in the United States on a permanent basis - without requirement for any type of visa sponsorship/transfer, now, or at any time in future
Must be a local resident of the Metro Detroit, MI community with ability to work on campus
What we offer:
Hybrid work model for workplace flexibility
Comprehensive health, dental, and life insurance
Short and long-term disability coverage
RRSP matching for financial security
Flexible time-off policies for work-life balance
Employee assistance program for mental well-being
Learning benefits, including a LinkedIn Learning subscription and seminars