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Senior Demand Generation Manager

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Mixpanel

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Location:
United States , New York City

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Category:
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Contract Type:
Not provided

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Salary:

160000.00 - 195500.00 USD / Year
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Job Description:

Mixpanel’s Revenue Marketing team is seeking a Senior Demand Generation Manager who can develop and execute integrated campaigns that drive quality new business and expansion pipeline. The role requires creativity, a solid understanding of how data powers campaign decisions, being focused on the details, and being ready to roll up their sleeves. The ideal candidate understands the types of metrics to track for campaign success at a PLG company and has a strong background working with cross-functional partners like Product, Design, MOPs, RevOps, and Partnerships.

Job Responsibility:

  • Create and launch campaigns across marketing channels (e.g., paid media, email, third-party sponsorships, webinars, etc.), establish milestones, and communicate deliverables and results to cross-functional teams
  • Work closely with other campaign managers and performance marketing team to create full-funnel campaigns that drive awareness and capture demand within our ICP
  • Establish campaign goals and communicate campaign performance to external stakeholders
  • build campaigns optimized for different objectives (awareness vs. conversion)
  • Be customer-obsessed, with deep curiosity about our target audience and their journey, and leverage that to build campaigns that resonate with our ICP
  • Partner across our creative, content, BDR, and marketing operations teams to build and execute global campaigns

Requirements:

  • 5+ years of experience in B2B SaaS marketing campaign management
  • Successful track record in launching campaigns that drive product signups and handraisers
  • Experience with paid media channels (Google, Facebook, LinkedIn, Twitter, etc)
  • Demonstrated experience working with key marketing functions to ensure alignment
  • Hands-on experience with marketing tech, analytics, and project management tools (ex., Hubspot, Salesforce, Bizible, RollWorks, Notion)
  • Awesome writing skills, with the ability to communicate complex ideas in simple terms
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Proactively engaged in the B2B marketing community — always learning mindset, building for modern PLG marketing strategies
What we offer:
  • Comprehensive Medical, Vision, and Dental Care
  • Mental Wellness Benefit
  • Generous Vacation Policy & Additional Company Holidays
  • Enhanced Parental Leave
  • Volunteer Time Off
  • Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
  • Equity consideration

Additional Information:

Job Posted:
January 05, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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