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We're looking to add a Sr Demand Generation Manager to our marketing team to run multi-channel, full-funnel programs in Europe and select strategic markets globally. We’re in search of someone who knows how to tailor demand generation strategies at the country-level to move prospects from awareness to open pipeline. In this role, you will own campaign strategy, execution, and optimization across our content syndication, event & media partnerships, and you'll work closely with our digital team to optimize social, display, and search.
Job Responsibility:
Build and activate strategic multi-channel plans tailored to Europe that support the buyer’s journey from awareness to consideration to deal open
Create a land and expand motion to test for market viability in EMEA, APAC & LATAM
Deploy and manage demand generation campaigns across a couple customer segments
Drive continuous improvement through testing and performance optimization to achieve click, conversion, deal, and ROAS targets
Partner cross-functionally with product marketing, content marketing, web, and the demand gen team to develop performant ad creative & landing pages that maximize impact
Partner directly with SDRs to educate on demand gen campaigns and build a feedback loop that supports deal growth
Requirements:
7+ years running international demand generation campaigns that drive results
Experience running land and expand campaigns in new markets
A proactive approach to monitoring performance and adjusting tactics to make campaigns successful
Agility and speed in testing new channels to drive brand awareness, engagement, and conversion
Proven success working with cross-functional teams to drive value and results
An eye for detail and a transparent written and verbal communication style