CrawlJobs Logo

Senior Demand Generation Manager - Expansion

United States, Houston · Job Posted March 10, 2026
Apply Position
Job Link Share

Job Description

Tekmetric is seeking a Senior Demand Generation Manager, Expansion to drive growth by targeting existing customers for additional products and services. This role is focused on helping our current customer base expand their use of Tekmetric solutions, while also providing opportunities to explore product-led growth initiatives in collaboration with the product team.

Job Responsibility

  • Develop and execute integrated marketing plans aimed at customer expansion, cross-sell, and upsell opportunities
  • Plan and implement multi-touch, multi-channel campaigns across all stages of the customer journey
  • Identify and nurture expansion opportunities within existing accounts using data-driven strategies
  • Collaborate with the product team to drive product-led growth campaigns
  • Monitor campaign performance metrics to ensure lead volume and funnel efficiencies meet sales pipeline goals
  • Apply an experimentation mindset to continuously test, learn, and optimize campaigns
  • Coordinate webinars and tradeshow activations to support customer engagement and expansion initiatives
  • Provide guidance and enablement materials for Sales and Sales Development teams
  • Partner with internal teams including sales, product marketing, and design to align campaigns with business objectives

Requirements

  • 5-8 years of marketing experience with a focus on driving demand through lifecycle marketing
  • Demonstrable expertise in account-based marketing strategies, tactics, technologies, and campaign measurement
  • Deep understanding of the demand waterfall and conversion optimization strategies
  • Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively
  • Excellent cross-functional collaboration, project management, and influencing skills
  • Experience using HubSpot or other marketing automation platforms for campaign management
  • Experience creating brand messaging aligned with assets and campaigns

Nice to have

  • Experience planning and executing campaigns that target expansion opportunities or similar strategic accounts
  • Curiosity and ability to work alongside the product team to develop product-led growth strategies

What we offer

  • Flexibility of remote work
  • Competitive base salaries
  • Generous Paid Time Off
  • Paid maternity, parental bonding, and medical leave
  • Comprehensive health benefits (Medical, Dental, Vision, Prescription)
  • Free, confidential counseling through BetterHelp
  • 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
  • Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
  • Life and Accidental Death & Dismemberment (AD&D) Insurance
  • Wellness stipend up to $60/month
  • $300 home office setup bonus after one year
  • Support for continuing education

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Senior Demand Generation Manager - Expansion

8 matching positions

Senior Demand Generation Manager, B2B

Replit is the agentic software creation platform that enables anyone to build ap...
Location
Location
United States , Foster City
Salary
Salary:
165000.00 - 215000.00 USD / Year
replit.com Logo
Replit
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of B2C & B2B demand generation and performance marketing experience
  • 5+ years in B2B SaaS focused on enterprise customers
  • Proven track record building demand generation from zero-to-one as the first or early demand gen hire
  • Managing multi-million dollar budgets with demonstrated ROI and pipeline contribution
  • Deep expertise in ABM strategies (account selection, multi-channel orchestration, measuring engagement)
  • Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase)
  • Extensive experience establishing lead management frameworks with lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
  • Strong analytical capabilities and obsessive focus on testing
  • Proven ability to build cross-functional relationships and provide creative direction for demand generation assets
Job Responsibility
Job Responsibility
  • Own and deliver B2B pipeline generation
  • Take full accountability for paid inbound pipeline delivery with a multi-million dollar budget
  • Partner with business leadership and finance to forecast, track performance, and present results in monthly and quarterly business reviews
  • Build lead scoring frameworks, funnel definitions, and pipeline attribution models
  • Build the demand generation infrastructure from scratch
  • Partner with Revenue Operations to select, implement, and optimize the marketing technology stack (MAP, intent data, ABM platforms, analytics)
  • Stand up and scale all demand generation channels: paid search, paid social, display, ABM, content syndication, and webinar programs
  • Develop and launch account-based marketing strategies targeting high-value enterprise accounts
  • Drive content, creative strategy, and relentless optimization
  • Ensure we have the right content and creative assets across all stages of the buyer journey
What we offer
What we offer
  • Competitive Salary & Equity
  • 401(k) Program with a 4% match
  • Health, Dental, Vision and Life Insurance
  • Short Term and Long Term Disability
  • Paid Parental, Medical, Caregiver Leave
  • Commuter Benefits
  • Monthly Wellness Stipend
  • Autonomous Work Environment
  • In Office Set-Up Reimbursement
  • Flexible Time Off (FTO) + Holidays
  • Fulltime
Read More
Arrow Right

Senior Demand Planning Manager

Microsoft’s Cloud business is expanding, and the Cloud Supply Chain (CSCP) organ...
Location
Location
United States , Redmond
Salary
Salary:
116900.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree in Computer Science, Engineering, Supply Chain, Information Technology (IT), Business, Operations, Finance, Accounting, Data Science, or related field AND 6+ years supply chain, inventory management or sales operations experience, preferably in planning (demand/supply/forecasting), cloud industry experience, infrastructure, data science, and/or channel management experience OR equivalent experience
  • Ability to meet Microsoft, customer and/or government security screening requirements are required for this role
  • Microsoft Cloud Background Check: This position will be required to pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter
Job Responsibility
Job Responsibility
  • Generate network hardware demand forecasts for a defined network tier or product that supports engineering requirements, business needs, sourcing specifications and the execution/deployment strategies
  • Own the hardware demand plan and work with stakeholders to actively identify, communicate and mitigate the risks during budget or supply constraints situation for your product
  • Work with various stakeholders for smooth product transitions (NPI), inventory management, Capex budget/spend management
  • Lead cross functional monthly S&OP forums to synchronize demand signal with supply capabilities for all products
  • Convert complex data into clear insights and actionable recommendations for executives (with high-impact presentations)
  • Identify avenues for integrating AI agents into planning processes and collaborate with Engineering teams to enhance and scale these capabilities
  • Lead root cause analysis for forecasting discrepancies and supply or capacity shortages and oversee the implementation of corrective action plans
  • Streamline and enhance planning processes and tools to support Microsoft's cloud expansion
  • Fulltime
Read More
Arrow Right

Senior Sales Enablement & Demand Manager

This marketing leadership role drives revenue growth by leading Digital Demand a...
Location
Location
United States , Austin
Salary
Salary:
Not provided
arrivelogistics.com Logo
Arrive Logistics
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of corporate experience (exposure to the industry is preferred)
  • expertise in digital marketing tools (Marketo, GA4, etc.)
  • expertise in data analysis
  • expertise in cross-functional collaboration
  • expertise in team leadership
Job Responsibility
Job Responsibility
  • Act as the organization’s leading expert on the email channel strategy, directly managing 250k+ annual email sends and supporting deliverability of 400k+ annual internal comms emails
  • Closely collaborate with business leaders across departments, leading intake of open-ended problem statements from business leaders to develop, execute and report on impactful strategic solutions in line with the company’s long term objectives
  • Oversee digital marketing operations, data optimization, and data integrity. Perform A/B testing and analyze results
  • Expertly manage in Marketo, WordPress, GTM, GA4, and other components of our tech stack to establish, maintain, and report on unified digital tracking and attribution
  • Develop, maintain, and leverage integrations and automations across tech platforms owned by teams throughout the organization
  • Lead internal communications and coordination related to external campaigns to ensure the RevGen team is informed, engaged, and actively participating in program success
  • Responsible for developing and maintaining streamlined processes, in partnership with the Creative team, to ensure the external website remains fully up to date
  • Lead go-to-market planning and execution for new modes, services, and major initiatives in partnership with Product, RevGen, and Executive Sponsors
  • Create industry leading content that holistically supports rep-led lead generation and walletshare expansion efforts through a variety of outreach frameworks, including general prospecting, ABM, quarterly business reviews, request for proposals, and modal cross-selling
  • Drive engagement and utilization of the self-serve content and associated content management platforms for sales reps by working closely with others in the marketing department
What we offer
What we offer
  • comprehensive benefits package, including medical, dental, vision, life, disability, and supplemental coverage
  • matching 401(k) program
  • Employee Resource Groups
  • office wide engagement activities, team events, happy hours
  • casual dress code
  • convenient location close to the airport and downtown
  • free on site parking
  • fully stocked coffee bar, Broker’s Brew
  • onsite gym
  • free counseling sessions through our Employee Assistance Program
  • Fulltime
Read More
Arrow Right

Senior Manager, Marketing – Canada

HSO is looking for a dynamic Senior Marketing Manager to elevate our brand and a...
Location
Location
Canada , Toronto
Salary
Salary:
Not provided
hso.com Logo
HSO
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8–10 years of marketing experience, ideally in B2B IT, technology or consulting
  • University degree in business or marketing preferred
  • Proven success in brand, demand generation and partner marketing
  • Strong understanding of Microsoft’s GTM model and partner ecosystem
  • Experience with ABM, segmentation, CRM, analytics and data‑driven marketing
  • Excellent leadership, communication and stakeholder management skills
  • Experience delivering integrated, multi‑channel marketing programs
  • Budget planning and ROI analysis experience
Job Responsibility
Job Responsibility
  • Lead and manage the Canada Marketing & Business Development team
  • Build and execute integrated marketing programs across campaigns, events, digital, social and PR
  • Develop targeted account strategies for new business and expansion within existing customers
  • Own customer‑specific marketing initiatives, working with Microsoft, global teams and agencies
  • Track, measure and optimise marketing performance and ROI
  • Lead all marketing collaboration with Microsoft, including messaging, campaigns and events
  • Drive customer evidence programs including case studies and references
  • Oversee the marketing budget and ensure strong ROMI
  • Fulltime
Read More
Arrow Right

Senior Manager - Field & Customer Marketing

The Senior Manager, Field & Customer Marketing will own the strategy, execution,...
Location
Location
Salary
Salary:
Not provided
novoed.com Logo
NovoEd
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in marketing, communications, hospitality, or a related field preferred
  • 4–8 years of experience across field marketing, events, and/or customer marketing (B2B SaaS experience strongly preferred)
  • Proven ability to own programs end-to-end, from strategy through execution and measurement
  • Experienced events producer with strong attention to detail and operational rigor
  • Strong verbal and written communication skills
  • confident working with executives, customers, and partners
  • Comfortable working across Sales, Demand Generation, Customer Success, Product Marketing, and RevOps
  • Strong business acumen and analytical mindset
  • able to connect activities to pipeline and revenue outcomes
  • Ability to travel to support events
Job Responsibility
Job Responsibility
  • Strategize, plan, and execute a portfolio of in-person and hybrid events, including micro-events, executive dinners, meetups, customer roundtables, partner events, and large-scale conferences and tradeshows
  • Develop compelling event programming rooted in industry trends, market research, and NovoEd’s positioning across products
  • Own end-to-end event execution, including messaging, visual identity, AV experience, speaker management, logistics, and pre- and post-event communications
  • Partner closely with Demand Generation and Sales to ensure alignment on target accounts, messaging, follow-up motions, and pipeline outcomes
  • Translate event experiences into reusable content assets such as webinars, case studies, thought leadership, social content, and sales enablement materials
  • Design and execute customer marketing programs that drive customer engagement, adoption, expansion, and advocacy
  • Build and manage customer-led events and programming, including user groups, customer roundtables, executive exchanges, and customer speakers at industry events
  • Partner with Customer Success, Product Marketing, and RevOps to identify the right customers, stories, and moments across the lifecycle
  • Develop scalable programs that foster community, peer learning, and customer connection—both online and in person
  • Identify and activate customer advocates for events, content, sales references, and partner initiatives
What we offer
What we offer
  • A collaborative, people-first work environment
  • Paid parental leave
  • Flexible vacation policy
  • Comprehensive health care coverage
  • Matching 401(k)
  • Work-from-home reimbursement
  • Phone and internet bill reimbursements
Read More
Arrow Right

Senior Client Manager

As a Senior Client Manager at NTT DATA, your role will center on building and nu...
Location
Location
United States , Texas
Salary
Salary:
115000.00 - 213000.00 USD / Year
nttdata.com Logo
NTT DATA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years in a technology sales position with recent experience supporting global clients
  • Seasoned experience in a global partner management role
  • Seasoned experience in a sales environment and/or customer service role
  • Seasoned experience in the IT or professional services industry with a focus on business development and/or sales
  • Seasoned experience in driving alignment to a common vision and working across multiple stakeholders to achieve sales growth
  • Seasoned sales orientation with experience working with clients and business teams to create sales-orientated solutions and services
  • Seasoned experience gained in a similar client manager role
  • Seasoned experience working with Salesforce.com contact platform
  • Bachelor's degree or equivalent in business or a sales related field
Job Responsibility
Job Responsibility
  • Manages and grows relationships to drive expansion and renewals across all solution areas within assigned regional clients
  • Builds relationships and influences stakeholders
  • Works with and through company's network of offices to deliver an excellent client experience in each relevant market
  • Realizes revenue and margin targets and maximizes sales opportunities through connecting client needs with company offerings and solutions
  • Develops and drives organization strategy with local client managers within assigned regional accounts
  • Uses engagement skills to establish account strategies with key stakeholders
  • Minimizes churn and maximizes retention in assigned accounts
  • Use company's sales tools (for example, Salesforce.com) and methodology to effectively manage the accounts, opportunities, pipelines and forecast
  • Be fully aware of and understand the International Trade Policy
  • Meets or exceeds quota targets through comprehensive account management
What we offer
What we offer
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Flexible spending or health savings account
  • Life and AD&D insurance
  • Short and long term disability coverage
  • Paid time off
  • Employee assistance
  • Participation in a 401k program with company match
  • Additional voluntary or legally-required benefits
  • Fulltime
Read More
Arrow Right

Senior Campaign Manager

We are seeking a strategic and execution-focused Global Campaign Manager to driv...
Location
Location
United States
Salary
Salary:
100000.00 - 135000.00 USD / Year
nintex.com Logo
Nintex
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5–8 years of experience in B2B SaaS marketing, demand generation, or integrated campaign management
  • Experience managing global or multi-region marketing campaigns
  • Proven success driving measurable pipeline and revenue impact through integrated campaigns
  • Strong understanding of enterprise SaaS and cloud technology markets
  • Experience working closely with sales and cross-functional stakeholders
  • Demonstrated experience improving marketing efficiency through automation, process optimization, AI tools, or intelligent workflow solutions
  • Experience marketing cloud platforms, workflow automation, AI, enterprise applications, or infrastructure solutions
  • Familiarity with account-based marketing (ABM) strategies and enterprise buying cycles
  • Experience supporting channel, alliance, or partner marketing initiatives
  • Hands-on experience with AI-enabled marketing platforms, workflow automation tools, or agentic AI concepts is highly desirable
Job Responsibility
Job Responsibility
  • Develop and execute integrated global marketing campaigns aligned to pipeline and revenue goals for cloud solutions
  • Build scalable campaign frameworks that can be localized and activated across regions and segments
  • Manage multi-channel campaign execution across digital, email, webinars, events, paid media, content syndication, social, partner, and nurture programs
  • Create audience-centric messaging and campaign themes in partnership with product marketing and content teams
  • Support both acquisition and expansion motions, including customer upsell and cross-sell initiatives
  • Partner with marketing operations and technology teams to streamline workflows, reporting, lead management, and campaign execution processes
  • Help establish best practices for leveraging automation and AI responsibly across global marketing programs
  • Champion a culture of continuous improvement and operational excellence
  • Partner closely with regional marketing teams to adapt and execute global campaigns locally
  • Align with BDR teams to ensure campaign follow-up, enablement, and pipeline acceleration
What we offer
What we offer
  • Hybrid working model
  • Global Gratitude and Recharge Days
  • Flexible, paid time off policy
  • Employee wellness programs and counseling resources
  • Meaningful peer recognition and awards
  • Paid parental leave
  • Invention/patenting assistance
  • Community impact, paid volunteer time, and opportunities
  • Intercultural learning and celebration
  • Multiple tools through which to learn and grow, and an incredible global community
  • Fulltime
Read More
Arrow Right

Senior Campaign Manager

We are seeking a strategic and execution-focused Global Campaign Manager to driv...
Location
Location
United States , Bellevue
Salary
Salary:
100000.00 - 135000.00 USD / Year
nintex.com Logo
Nintex
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5–8 years of experience in B2B SaaS marketing, demand generation, or integrated campaign management
  • Experience managing global or multi-region marketing campaigns
  • Proven success driving measurable pipeline and revenue impact through integrated campaigns
  • Strong understanding of enterprise SaaS and cloud technology markets
  • Experience working closely with sales and cross-functional stakeholders
  • Demonstrated experience improving marketing efficiency through automation, process optimization, AI tools, or intelligent workflow solutions
Job Responsibility
Job Responsibility
  • Develop and execute integrated global marketing campaigns aligned to pipeline and revenue goals for cloud solutions
  • Build scalable campaign frameworks that can be localized and activated across regions and segments
  • Manage multi-channel campaign execution across digital, email, webinars, events, paid media, content syndication, social, partner, and nurture programs
  • Create audience-centric messaging and campaign themes in partnership with product marketing and content teams
  • Support both acquisition and expansion motions, including customer upsell and cross-sell initiatives
  • Partner with marketing operations and technology teams to streamline workflows, reporting, lead management, and campaign execution processes
  • Help establish best practices for leveraging automation and AI responsibly across global marketing programs
  • Champion a culture of continuous improvement and operational excellence
  • Partner closely with regional marketing teams to adapt and execute global campaigns locally
  • Align with BDR teams to ensure campaign follow-up, enablement, and pipeline acceleration
What we offer
What we offer
  • Global Gratitude and Recharge Days
  • Flexible, paid time off policy
  • Employee wellness programs and counseling resources
  • Meaningful peer recognition and awards
  • Paid parental leave
  • Invention/patenting assistance
  • Community impact, paid volunteer time, and opportunities
  • Intercultural learning and celebration
  • Multiple tools through which to learn and grow, and an incredible global community
  • 401(k) with employer match
  • Fulltime
Read More
Arrow Right