This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
As a Marketing Data Scientist at Mercury, you will partner with senior Marketing leaders and the Performance Marketing team, as well as Brand Marketing, Product Marketing and Lifecycle Marketing to acquire, engage, and convert Mercury customers around the globe. You will develop various skills as a full-stack Data Scientist working on projects end-to-end and build deep domain expertise in the intersection of Data Science and Marketing. You will set the direction for our marketing measurement strategy and ensure it fits within Mercury’s broader growth, product and company goals.
Job Responsibility:
Collaborate with Marketing stakeholders and other cross-functional partners to identify impactful business questions, conduct deep-dive analysis, and communicate findings and actionable recommendations to audiences at all levels to inform data-driven decisions
Collaborate with other Data Scientists and Data Engineers to build and improve different marketing measurement capabilities
Develop privacy-resilient measurement strategies using techniques like synthetic control methods and incrementality testing
Develop and apply marketing measurement capabilities such as A/B Testing, Causal Inference, Marketing Mix Modeling (MMM), and Multi-touch Attribution (MTA) to evaluate the performance of our marketing effort
Build and deploy machine learning and statistical models such as Customer Lifetime Value, Lead Scoring, Segmentation, and time-series forecasting end to end
Influence and partner with engineering, design, and business teams to implement data-based recommendations that will improve entrepreneurs’ lives and generate revenue for Mercury
Requirements:
5+ years of experience working with marketing teams across full funnel measurement from brand awareness and content marketing to product adoption and customer retention
Expertise in marketing measurement strategies including brand lift studies, geo-experiments, survey-based measurement, cross-channel attribution, causal impact analysis, and experimentation design
Fluency in SQL, and other statistical programming languages (e.g. Python, R, etc.)
Experience with marketing analytics tools such as Google Analytics, Amplitude, social listening platforms, email/CRM analytics (e.g., Salesforce, HubSpot), and customer data platforms
Experience crafting data pipelines and dashboards, and understand different database structures
Be super organized and communicative
Ability to prioritize and manage projects to maximize impact, supporting multiple stakeholders with varying quantitative skill levels