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Senior Data Analyst – Marketing & Commercial Performance. I'm looking for a Data Analyst to build and own a marketing and sales performance dashboard using Google BigQuery and Looker Studio. This dashboard will support marketing, retail, and commercial teams with insights around campaign uplift, retailer investment impact, market share movement, and product halo effects across multiple markets.
Job Responsibility:
Build and deliver a Looker Studio dashboard underpinned by Google BigQuery
Combine sales, campaign activity, and market share data into a scalable reporting model
Define KPIs including uplift, baseline, market share, activity intensity, and halo effects
Measure campaign effectiveness and retailer investment impact
Analyse performance trends across products, retailers, and markets
Work closely with stakeholders to translate business questions into reporting logic
Present findings clearly and document models for handover
Requirements:
Strong experience as a Data or Insight Analyst in retail, e-commerce, marketing, or agency environments
Advanced SQL and strong Google BigQuery experience
Hands-on experience building dashboards in Looker Studio
Strong understanding of data modelling and reporting layer design
Experience analysing sales, campaign, and market share data
Ability to communicate insights clearly to non-technical stakeholders
Nice to have:
Python (pandas)
Wider GCP experience
Experience with GfK or similar syndicated market data
Background in retail, consumer, or e-commerce environments