Senior Data Analyst

Defining measurement and testing frameworks to business results for our clients

• Experience in digital analytics, UX/funnel optimisation, and A/B testing
• Knowledge and mastery of relevant analytics systems and data sources such as: web analytics (Google Analytics), funnel / flow analysis (Content Square), CRM, Survey (Usabilia), BI tools (Tableau, PowerBI), other 3rdparty sources, etc.
• Ability to connect a client’s business goals to a complete measurement plan that defines the metrics, systems, and methodologies needed to meet those objectives
• Strong background in data analysis and insight generation, using statistically sound analytical techniques to provide robust descriptive data sets that inform, shape, and defend a business/brand/experience strategy
• Highly developed communication and story-telling skills, to be able to connect those insights in a way that tells a clear story and leads to clear action – across a variety of formats (reports, presentations, interactive dashboards)
• Experience in designing a detailed tracking strategy and ensuring rich data capture, as part of tag management (GTM), QA, and implementation guidance to dev team/partners
• Familiarity with creating strategic testing frameworks, learning agendas and associated tools and methodologies, like using Google Optimise and analysing statistical significance
• Proactive mindset, able to execute a hypothesis-driven, data-first approach with light guidance from an Analytics Manager
• Skilled storyteller, able to effectively communicate analysis, identify key takeaways, and quantify opportunities
• Team player, able to integrate into a project and team environment as a thought leader, seamlessly connecting analytics to actionable strategic goals