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Within AKQA, Data & Analytics is one of the fastest growing disciplines that is integral to delivering value for our clients and positive impact for their customers. As part of a multi-disciplinary approach to problem solving our team provide a wide range of capabilities including user experience (UX) analytics, consumer research, and applied data science. Our clients are building the future of their business and, more than ever, data is at the heart of making this future a reality.
Job Responsibility:
Using data to derive insights and provide optimization recommendations that create better connections with consumers
Defining measurement and testing frameworks to business results for our clients
Requirements:
Experience in digital analytics, UX/funnel optimisation, and A/B testing
Knowledge and mastery of relevant analytics systems and data sources such as: web analytics (Google Analytics), funnel / flow analysis (Content Square), CRM, Survey (Usabilia), BI tools (Tableau, PowerBI), other 3rd party sources, etc.
Ability to connect a client’s business goals to a complete measurement plan
Strong background in data analysis and insight generation, using statistically sound analytical techniques
Highly developed communication and story-telling skills
Experience in designing a detailed tracking strategy and ensuring rich data capture
Familiarity with creating strategic testing frameworks, learning agendas and associated tools and methodologies
Nice to have:
Proactive mindset, able to execute a hypothesis-driven, data-first approach with light guidance from an Analytics Manager
Skilled storyteller, able to effectively communicate analysis, identify key takeaways, and quantify opportunities
Team player, able to integrate into a project and team environment as a thought leader
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