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BASIC/DEPT® Logo BASIC/DEPT® · IT - Software Development

Senior Data Analyst

United States Contract work · Job Posted January 18, 2026
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Job Description

As a Data Analyst, you will work closely with the Analytics Lead and cross-functional teams to implement, validate, and optimize measurement across digital ecosystems using Google Analytics 4 (GA4), Google Tag Manager (GTM), and supporting data platforms. You will contribute to the entire analytics lifecycle, including requirements gathering, data layer planning, tagging implementation, data QA, reporting, and dashboard creation. You will also support data modeling within BigQuery to prepare GA4 data for reporting and analysis.

Job Responsibility

  • Participating in discovery and requirements sessions to understand business goals and translate them into tracking plans
  • Collaborating with developers and the Analytics Lead to design and document data layer specifications for GA4 tracking
  • Implementing and validating events using Google Tag Manager, including tag configuration, triggers, variables, and testing
  • Configuring and maintaining Google Analytics 4 properties, including events, parameters, custom dimensions, and conversions
  • Troubleshooting and validating tracking with debugging tools such as GA4 DebugView, Tag Assistant, or similar tools
  • Supporting GA4 data exports and modeling within BigQuery to structure data for reporting and analysis
  • Building reports and dashboards using Looker Studio or other visualization tools to communicate insights
  • Performing quality assurance, audits, and ongoing maintenance to ensure accurate and consistent measurement
  • Collaborating with media, strategy, and development teams to ensure analytics aligns with overall business objectives
  • Supporting documentation, tagging governance, and measurement frameworks
  • Staying current with analytics best practices, privacy standards, and updates across the Google ecosystem

Requirements

  • 3-6 years of digital analytics experience, ideally in an agency or multi-client environment
  • Experience with Google Analytics 4 setup, configuration, event tracking, and reporting
  • Strong experience with Google Tag Manager for implementing and validating tracking
  • Familiarity with BigQuery, including understanding of GA4 export schema
  • Ability to translate business requirements into measurement requirements and technical specifications
  • Strong analytical skills with high attention to detail and accuracy
  • Clear communication abilities and comfort working with cross-functional teams

Nice to have

  • Experience with Adobe Analytics, AEP Launch, or other enterprise analytics tools
  • Familiarity with SQL, Snowflake, Redshift, or other cloud data warehouses
  • Understanding of Consent Mode v2, privacy regulations, or cookie compliance platforms such as OneTrust or Pandectes
  • Basic understanding of JavaScript or JSON for debugging
  • Certifications in GA4, GTM, Google Cloud, or similar technologies
  • Experience with server-side tagging or marketing pixel governance
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