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Babylist is looking for a Senior Data Analyst to support and scale our CRM and Lifecycle efforts across all channels and user touchpoints. Babylist’s strength lies in the long-term relationship we build with families, and CRM plays a critical role in delivering the right content and actions at the right moments throughout that journey.
Job Responsibility:
support and scale CRM and Lifecycle efforts across all channels and user touchpoints
partner closely with CRM marketers and leadership to shape measurement strategy, lifetime value thinking, and experimentation
help find the right balance between trusted content and action-oriented messaging
design, execute, and analyze segmented campaigns
provide thought partnership on campaign performance, testing strategy, and optimization
provide analytical support for select product and site-level initiatives
own problem spaces, influence cross-functional partners, and elevate analytical rigor
drive meaningful, measurable impact by grounding decisions in rigorous analysis
build, own, and evolve dashboards and reporting
partner with CRM and Lifecycle teams to evaluate and measure AI-driven capabilities
support adjacent product analytics needs
own domains end-to-end
manage stakeholder relationships, priorities, and analytical requirements
Requirements:
6+ years of relevant analytics experience
strong SQL skills
experience working with large datasets
familiarity with modern analytics tools
experience in ecommerce or consumer products is a plus
highly motivated to drive tangible business impact through CRM and Lifecycle analytics
excellent analytical problem solver with strong judgment
thoughtful and pragmatic in balancing content with messaging
comfortable acting as a thought partner to CRM marketers and leadership
experienced in designing and analyzing experiments and segmented campaigns
capable of extending analytical support into product-adjacent areas
curious, highly driven to learn and grow, and comfortable operating independently
experienced working alongside CRM and Lifecycle platforms (e.g., Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, Customer.io)
comfortable and enthusiastic about working in an AI-forward environment
Nice to have:
experience in ecommerce or consumer products is a plus
What we offer:
competitive salary with equity and bonus opportunities
company-paid medical, dental, and vision insurance
retirement savings plan with company matching
flexible spending accounts
generous paid parental leave and PTO
remote work stipend
perks for physical, mental, and emotional health, parenting, childcare, and financial planning