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Senior Data Analyst

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Babylist

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Location:
United States; Canada

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Contract Type:
Not provided

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Salary:

166207.00 - 199407.00 USD / Year

Job Description:

Babylist is looking for a Senior Data Analyst to support and scale our CRM and Lifecycle efforts across all channels and user touchpoints. Babylist’s strength lies in the long-term relationship we build with families, and CRM plays a critical role in delivering the right content and actions at the right moments throughout that journey.

Job Responsibility:

  • support and scale CRM and Lifecycle efforts across all channels and user touchpoints
  • partner closely with CRM marketers and leadership to shape measurement strategy, lifetime value thinking, and experimentation
  • help find the right balance between trusted content and action-oriented messaging
  • design, execute, and analyze segmented campaigns
  • provide thought partnership on campaign performance, testing strategy, and optimization
  • provide analytical support for select product and site-level initiatives
  • own problem spaces, influence cross-functional partners, and elevate analytical rigor
  • drive meaningful, measurable impact by grounding decisions in rigorous analysis
  • build, own, and evolve dashboards and reporting
  • partner with CRM and Lifecycle teams to evaluate and measure AI-driven capabilities
  • support adjacent product analytics needs
  • own domains end-to-end
  • manage stakeholder relationships, priorities, and analytical requirements

Requirements:

  • 6+ years of relevant analytics experience
  • strong SQL skills
  • experience working with large datasets
  • familiarity with modern analytics tools
  • experience in ecommerce or consumer products is a plus
  • highly motivated to drive tangible business impact through CRM and Lifecycle analytics
  • excellent analytical problem solver with strong judgment
  • thoughtful and pragmatic in balancing content with messaging
  • comfortable acting as a thought partner to CRM marketers and leadership
  • experienced in designing and analyzing experiments and segmented campaigns
  • capable of extending analytical support into product-adjacent areas
  • curious, highly driven to learn and grow, and comfortable operating independently
  • experienced working alongside CRM and Lifecycle platforms (e.g., Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, Customer.io)
  • comfortable and enthusiastic about working in an AI-forward environment

Nice to have:

experience in ecommerce or consumer products is a plus

What we offer:
  • competitive salary with equity and bonus opportunities
  • company-paid medical, dental, and vision insurance
  • retirement savings plan with company matching
  • flexible spending accounts
  • generous paid parental leave and PTO
  • remote work stipend
  • perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Additional Information:

Job Posted:
January 15, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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