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We are seeking a Senior Data Analyst to join the ITV Insight Group’s analytics function. Embedded across the Viewer Marketing Insights team within the department, our analysts play a crucial role in shaping the business’s understanding of the UK television market, evolving viewer behaviours and future opportunities in an exciting, highly competitive and increasingly complex media landscape. As a critical part of a cross-functional team you will partner with business leaders and key stakeholders in ITV Insights and Marketing to understand their challenges and identify and answer the “big questions". You will work closely with Insight Managers, Data Scientists and Data Engineers to innovate, inform and impact decision-making. You will use your technical skills to create outcome-focused insight for Marketing while thinking critically and collaboratively to build relationships and create recommendations that balance the requirements of Marketing stakeholders with ITV’s wider strategic objectives. As a Senior Data Analyst, you are responsible for delivering analytical requirements for your business area, working with a cross-functional team and the wider department.
Job Responsibility:
Provision of accurate and insightful analysis on how our viewers access the nation's best-loved and most-watched content, across broadcast, VOD or SVOD
Evaluate performance of marketing campaigns, across paid, owned and earned channels
Support marketing experimentation strategy and advise stakeholders on A/B testing, ensuring both statistical rigour and pragmatic approach
High-level understanding of cross-channel marketing effectiveness measurement
Experience with Organic social media measurement and reporting
Support the implementation of new metrics or segmentation methodologies that ladder up to business KPIs
As part of a cross-functional team, developing and embedding dashboarding solutions for business stakeholders, enabling a culture of self-service analytics
Collaborating with cross-functional teams including Insight Managers, Data Scientists, Analysts and business stakeholders to drive projects forward
Communicating analytics and insight to business stakeholders in a non-technical, strategically-minded and impactful manner
Requirements:
3+ years of experience of working in data analytics, preferably with extensive exposure to marketing analytics
Proven track record of using data to drive business value
Strong communication skills with the ability to tell commercially relevant stories with data to senior stakeholders across the business
Extensive experience using SQL to analyse large datasets on Data lakes or EDWs
Experience using Python to conduct statistical analyses and/or automate transformation pipelines
Experience working with Google Analytics or other Digital/Marketing analytics tools to understand customer behaviour
Strong data visualisation skills using tools such as Tableau or Looker Studio
Strong knowledge of A/B testing principles & statistical techniques
Experience working with cloud-based platforms such as GCP (BigQuery), AWS (Redshift) or Databricks
Comfortable visualising and presenting analysis across a range of formats (reports, PowerPoint, dashboards, e-mail)
Nice to have:
Able to understand and challenge assumptions and biases in analytical output, methodologies, models, data sets and recommendations
Excellent attention to detail and proactive in preventing errors
Keen problem solving skills and critical thinking
Working knowledge of ML and its application to drive business value
Experience working with Agile project management methodologies
A passion for TV and media is a plus
What we offer:
Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life