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Senior Data Analyst, Viewer Marketing Insights

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Influx Search

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Location:
United Kingdom , London

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Contract Type:
Employment contract

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Salary:

55000.00 - 65000.00 GBP / Year

Job Description:

We are seeking a Senior Data Analyst to join the ITV Insight Group’s analytics function. Embedded across the Viewer Marketing Insights team within the department, our analysts play a crucial role in shaping the business’s understanding of the UK television market, evolving viewer behaviours and future opportunities in an exciting, highly competitive and increasingly complex media landscape. As a critical part of a cross-functional team you will partner with business leaders and key stakeholders in ITV Insights and Marketing to understand their challenges and identify and answer the “big questions". You will work closely with Insight Managers, Data Scientists and Data Engineers to innovate, inform and impact decision-making. You will use your technical skills to create outcome-focused insight for Marketing while thinking critically and collaboratively to build relationships and create recommendations that balance the requirements of Marketing stakeholders with ITV’s wider strategic objectives. As a Senior Data Analyst, you are responsible for delivering analytical requirements for your business area, working with a cross-functional team and the wider department.

Job Responsibility:

  • Provision of accurate and insightful analysis on how our viewers access the nation's best-loved and most-watched content, across broadcast, VOD or SVOD
  • Evaluate performance of marketing campaigns, across paid, owned and earned channels
  • Support marketing experimentation strategy and advise stakeholders on A/B testing, ensuring both statistical rigour and pragmatic approach
  • High-level understanding of cross-channel marketing effectiveness measurement
  • Experience with Organic social media measurement and reporting
  • Support the implementation of new metrics or segmentation methodologies that ladder up to business KPIs
  • As part of a cross-functional team, developing and embedding dashboarding solutions for business stakeholders, enabling a culture of self-service analytics
  • Collaborating with cross-functional teams including Insight Managers, Data Scientists, Analysts and business stakeholders to drive projects forward
  • Communicating analytics and insight to business stakeholders in a non-technical, strategically-minded and impactful manner

Requirements:

  • 3+ years of experience of working in data analytics, preferably with extensive exposure to marketing analytics
  • Proven track record of using data to drive business value
  • Strong communication skills with the ability to tell commercially relevant stories with data to senior stakeholders across the business
  • Extensive experience using SQL to analyse large datasets on Data lakes or EDWs
  • Experience using Python to conduct statistical analyses and/or automate transformation pipelines
  • Experience working with Google Analytics or other Digital/Marketing analytics tools to understand customer behaviour
  • Strong data visualisation skills using tools such as Tableau or Looker Studio
  • Strong knowledge of A/B testing principles & statistical techniques
  • Experience working with cloud-based platforms such as GCP (BigQuery), AWS (Redshift) or Databricks
  • Comfortable visualising and presenting analysis across a range of formats (reports, PowerPoint, dashboards, e-mail)

Nice to have:

  • Able to understand and challenge assumptions and biases in analytical output, methodologies, models, data sets and recommendations
  • Excellent attention to detail and proactive in preventing errors
  • Keen problem solving skills and critical thinking
  • Working knowledge of ML and its application to drive business value
  • Experience working with Agile project management methodologies
  • A passion for TV and media is a plus
What we offer:
  • Flexible working with a range of options
  • Generous holiday allowance, plus you can buy more
  • Annual bonus opportunity
  • Competitive pension contribution
  • Save as you earn - with an opportunity to buy ITV shares
  • Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

Additional Information:

Job Posted:
April 12, 2026

Expiration:
April 14, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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