This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We are seeking a Senior Data Analyst to join the ITV Insight Group’s analytics function. Embedded across domain-aligned insights teams within the department, our analysts play a crucial role in shaping the business’s understanding of the UK television market, evolving viewer behaviours and future opportunities in an exciting, highly competitive and increasingly complex media landscape. This role sits within Viewer Insights, and will focus on delivering insights and analytics to drive ITV’s subscriptions and direct-to-consumer initiatives. This includes ITVX Premium reporting and proposition development, insights to optimise the subscriber experience on ITVX, and how ITVX Premium is effectively distributed on partner platforms. As a critical part of a cross-functional team you will partner with business leaders and key stakeholders to understand their challenges and answer the “big questions". You will also work closely with Data Engineers, Insight Managers and Data Scientists to innovate, inform and impact decision-making. You will use your technical skills to create outcome-focused insight for your domain while thinking critically and collaboratively to build relationships and create recommendations that balance the stakeholder requirements with ITV’s wider strategic objectives.
Job Responsibility:
Provision of accurate and insightful analysis on how our viewers access the nation's best-loved and most-watched content, across SVOD or AVOD
Re-developing SVOD reporting pipelines and dashboards to provide the business with trusted views on ITVX Premium uptake, churn and overall performance
Embedding new methodologies, processes and ways of working across business domains
Contractual SVOD reporting for our key platform partners
Assessing the effectiveness of ITVX Premium campaigns and initiatives to drive sign-ups and minimise churn
Analysing audience journeys and providing insight on our viewers in order to drive business value
Evaluating the performance of ITVX upsell journeys and the impact of changes made by the product team
Work closely with the data engineering team, ensuring new SVOD data products are fit for purpose and have high data quality
Proof of concept analysis to support the implementation of new SVOD metrics or segmentation methodologies that ladder up to our KPIs
As part of a cross-functional team, developing and embedding dashboarding solutions for business stakeholders, enabling a culture of self-service analytics
Collaborating with cross-functional teams including Insight Managers, Data Scientists, Data Engineers, Analysts and business stakeholders to drive projects forward
Communicating analytics and insight to business stakeholders in a non-technical, strategically-minded and impactful manner
Requirements:
3+ years of experience of working in data analytics, preferably with extensive exposure to subscription/trading analytics, product or marketing
Proven track record of using data to drive direct to consumer relationships and business value
Strong communication skills with the ability to tell commercially relevant stories with data to senior stakeholders across the business
Strong experience using SQL to analyse large datasets on data lakes or EDWs
Experience working with Google Analytics or other Digital/Product analytics tools to understand customer behaviour
Strong data visualisation skills using tools such as Tableau or Looker Studio
Experience working with cloud-based platforms such as GCP (BigQuery), AWS (Redshift) or Databricks
Comfortable visualising and presenting analysis across a range of formats (reports, PowerPoint, dashboards, e-mail)
Able to understand and challenge assumptions and biases in analytical output, methodologies, models, data sets and recommendations
Excellent attention to detail and proactive in preventing errors
Keen problem solving skills and critical thinking
Experience working with Agile project management methodologies
Nice to have:
Nice to have: Experience using Python to conduct statistical analyses and/or automate transformation pipelines
Nice to have: Knowledge of A/B testing principles & statistical techniques
A passion for TV and media is a plus!
What we offer:
Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life