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Senior Customer Marketing Manager

United Kingdom, London · Job Posted July 04, 2026
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Job Description

The Twilio Customer Marketing team is looking for a builder to create and scale our customer advocacy program in EMEA. In this role, you will help source, activate, and amplify customer success stories, orchestrating each step of the customer storytelling across marketing campaigns and programs. This individual will work in partnership with marketing and sales stakeholders to build a pipeline of customer advocates, and lead them through integrated end-to-end engagements across marketing programs to showcase their stories. Along the way, this customer marketer will be responsible for wearing our customers’ shoes and building customised, relevant, and mutually beneficial co-marketing experiences.

Job Responsibility

  • Partner with sales, product, and marketing to identify and nurture Twilio customer advocates
  • Develop a deep understanding of the narratives that resonate with EMEA audiences best and map them directly to our customer programs
  • Lead end-to-end engagements with customers to showcase their success stories across content, events, PR, campaigns, and beyond
  • Deliver a steady drumbeat of high-impact customer stories to help our customers and prospects understand Twilio’s value and business impact
  • Balance the needs both locally and centrally for EMEA customer storytelling, wearing the customers’ shoes and become a trusted partner

Requirements

  • 6+ years in customer marketing, advocacy or related roles
  • Excellent communication and storytelling skills
  • Experience working cross functionally with both sales and marketing roles
  • Experience working directly with senior executives in customer accounts on marketing engagements (stories, speaking opps, etc.)

Nice to have

  • B2B technology marketing experience preferred
  • Experience with large enterprise customers and Global 2000 brands preferred

What we offer

  • competitive pay
  • generous time off
  • ample parental and wellness leave
  • healthcare
  • retirement savings program
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