Senior Customer Marketing Manager

• Create Compelling Startup Success Stories
• Partner with startups to develop case studies, video content, and testimonials that highlight technical wins, speed-to-market advantages, and business outcomes
• Craft narratives that speak to both technical decision-makers and business stakeholders at early-stage companies
• Collaborate with content, design, and product marketing teams to produce high-quality, developer-authentic assets
• Gather & Activate Startup Customer Insights
• Conduct interviews, surveys, and feedback sessions with startup customers to understand their unique needs, challenges, and success patterns
• Translate insights into actionable recommendations for Product, Sales, and Marketing to better serve the startup segment
• Champion the startup customer perspective internally and ensure their voices influence strategy
• Measure Impact & Optimize
• Define KPIs specific to startup customer marketing (reference generation, content performance, community engagement, pipeline influence)
• Report on how customer marketing efforts drive startup acquisition, retention, and expansion
• Create case studies, testimonials, and video content in partnership with content, design, and product marketing teams
• Develop ways to deepen customer engagement and drive loyalty, such as reference programs, customer councils, and speaker opportunities
• Partner with the events team to highlight customer voices at industry events and webinars
• Support community-building efforts that foster peer-to-peer learning among customers
• Gather insights through interviews, surveys, and events to inform product development, messaging, and marketing strategy
• Act as the internal champion for customer perspectives
• Work closely with GTM, Product, and Success teams to align on shared goals, coordinate outreach, and ensure consistent messaging across touch points
• Define KPIs, track performance of customer marketing efforts, and iterate based on data and feedback

• 6+ years in customer marketing, product marketing, or growth marketing roles, with demonstrated experience in startup or developer-focused environments
• Proven track record building customer advocacy programs for technical audiences or early-stage companies
• Exceptional ability to craft technical narratives that resonate with developers while demonstrating business value
• Experience producing diverse content formats (written case studies, video testimonials, technical blog posts, social content)
• Talent for making complex technical concepts accessible and compelling across different audiences
• Comfort engaging with technical audiences and understanding developer workflows, tools, and priorities
• Ability to build authentic relationships with founders and engineering leaders
• Thrives in fast-paced, ambiguous environments where you need to build programs from scratch

Have experience marketing to developer communities or running technical content programs

• Competitive compensation package, including equity
• Inclusive Healthcare Package
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
• Flexible Time Off
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed