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As a Senior Customer Insight Analyst, you’ll play a key role in understanding customer behaviour, preferences and needs, turning complex data into clear, actionable insights that drive commercial and customer strategy. Working closely with Marketing, Customer Services and E-commerce teams, you’ll help shape data-led decisions that improve campaign performance, customer retention and lifetime value. Your insight will directly support CAVU’s ambitious growth plans and enhance the end-to-end customer experience.
Job Responsibility:
Collecting, analysing and interpreting customer data from multiple sources to identify trends, patterns and opportunities
Building, maintaining and optimising dashboards and reporting suites using best-in-class BI tools
Developing and maintaining customer segmentation models to support targeted and personalised marketing
Acting as a Super User of our Customer Data Platform (CDP), creating and managing audiences based on demographic, transactional and behavioural data
Monitoring and analysing customer feedback across surveys, reviews and social channels
Building predictive models (e.g. churn and lifetime value) to forecast customer behaviour
Partnering with customer service and marketing teams to proactively address challenges and capitalise on opportunities
Requirements:
Experience in a data, insight or customer analytics role
Strong SQL skills and experience working with relational databases
Hands-on experience with data visualisation tools such as Power BI, Tableau or Google Data Studio
Experience generating customer insight for stakeholders at all levels of the business
Experience automating reports and dashboards to improve efficiency
Advanced Excel skills (highly desirable)
Exposure to AWS or cloud-based data environments (desirable)
Nice to have:
Experience working with Customer Marketing or CRM teams
Knowledge of customer analysis, segmentation, LTV, A/B testing and discount strategies
Experience managing audiences within a CDP or CRM platform
Strong organisation skills and the ability to juggle multiple projects
Excellent communication skills, with confidence presenting insight and recommendations
What we offer:
25 days holiday, increasing with service (up to 28)
Option to buy up to 10 extra days + 4 flexible bank holidays
10% company pension
Annual bonus scheme
On-site gym
MediCash scheme
A range of flexible benefits and discounts, including up to 50% off CAVU products such as Escape Lounges and Airport Parking
Rail and retail discounts
2 paid volunteering days per year
Access to health & wellbeing events, ID&E activities, and learning opportunities
Formal and informal development options, including mentoring programmes and learning grants