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As a member of the customer marketing team, you will play a critical role in driving growth across the entire customer journey. You will manage a high volume of customers in a scaled one-to-many motion by leveraging automation, AI-driven insights, and self-service tools to drive product adoption, retention, and growth. With a focus on delivering an excellent customer experience, you will positively impact ARR and retention.
Job Responsibility:
Deeply understand the customer journey and apply that knowledge to engage customers across their journey
Manage a large portfolio of customers at scale by using automated workflows, in-app messaging, email campaigns, and self-service resources
Create and execute digital-touch engagement strategies across the customer journey using a combination of marketing channels, analytics, and experimentation to increase customer retention, loyalty and ARR
Experiment with new tactics and technologies, including AI-driven insights, automation and data insights, to personalize outreach, identify growth opportunities and optimize engagement
Analyze data and metrics to understand customer behavior, identify trends, and measure the effectiveness of campaigns, implementing A/B tests and other experiments to refine tactics and improve ROI
Work collaboratively with Customer Success, Sales, Product Marketing and Field Marketing teams to create a unified customer experience
Requirements:
4-5 years of experience in customer marketing or digital customer success
Experience with customer success platforms and marketing automation platforms
Analytical with a strong ability to interpret data and use it to inform decisions
Highly collaborative and like to work cross functionally
Empathize with customers and are invested in their success
Deep understanding of customer behavior and the customer journey