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Matalan Logo Matalan · IT - Software Development

Senior Customer Data Analyst

United Kingdom, Liverpool · Job Posted May 16, 2026
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Job Description

You’ll be a key member of our Customer Analytics team, using rich data from both digital and physical touchpoints to shape how we engage, retain and reward our customers. This is a highly visible role where you’ll act as a confident voice in the business - translating complex data into clear, commercial insight that drives real impact. You’ll work closely with CRM, Marketing and Customer teams, helping to deliver more personalised and profitable customer experiences. You’ll also take on a leadership element, guiding analytical direction, influencing stakeholders at all levels, and supporting the development of more junior analysts.

Job Responsibility

  • Turning business challenges into analytical solutions, delivering insight that shapes strategy
  • Building and automating dashboards and pipelines (Power BI), working closely with Data Engineering
  • Using advanced analytics (e.g. causal inference, test & learn) to measure marketing and customer impact
  • Driving customer segmentation in collaboration with Data Science and Customer Insight teams
  • Leading analytical projects end-to-end, from scoping through to delivery and storytelling
  • Building strong stakeholder relationships — confidently challenging and influencing to ensure focus on high-impact work
  • Mentoring and supporting junior analysts, sharing best practice and developing capability across the team
  • Producing clear, well-structured documentation to support reuse and scalability

Requirements

  • Strong stakeholder skills — confident presenting, influencing and building relationships across the business
  • Expert SQL skills, with the ability to write and optimise complex queries
  • Experience in customer analytics within B2C retail or e-commerce
  • Advanced analytical capability, including causal analysis and test & learn approaches
  • Experience with Python (or similar) for more advanced analysis and automation
  • Strong data visualisation skills — able to tell clear, compelling stories (Power BI preferred)
  • Familiarity with web analytics tools (e.g. Google Analytics, Amplitude)
  • Commercial awareness — able to link data directly to revenue and business outcomes
  • A collaborative mindset, with a passion for mentoring and developing others
  • A genuine interest in customer behaviour and using insight to drive better decisions

What we offer

  • 20% staff discount, which increases with length of service
  • Thrive Recognition Scheme
  • Wellbeing support provided by the Retail Trust
  • Life Assurance
  • Retail Rewards platform offering discounts for other retailers
  • Pension Scheme
  • Access to a wide range of career development
  • Additional benefits may apply depending on your role and area of the business
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