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This role enables Sales and Marketing teams with the right customer references in Japan and provides global reference support for key HPE products and solutions. The position helps customers share their innovations and successes, and provides customer proof to market messages.
Job Responsibility:
Analyze reference nominations and make recommendations on how to deliver the best value
Develop strategies for integrated customer reference engagement plans
Define and manage a streamlined process for building a pipeline of references
Manage reference request fulfilment and tracking reference activity and outcomes
Produce quarterly reporting and regular communications to stakeholders
Articulate the value of the program to stakeholder audiences
Develop and secure stakeholder agreement for reference plans and budgets
Drive asset creation, working with both agencies and in-house resources
Bring new ideas to the table to support successful customers
Leverage the entire team to increase advocate and reference engagement
Work cross-functionally with sales, product marketing, product management and other teams
Identify and streamline complex processes
Requirements:
BA or BS in Marketing or related field
10+ years marketing experience, including customer marketing, customer references or customer advocacy
Agency, sales and/or channel experience a plus
Strong written and verbal communication skills in English and Japanese
Excellent communication and negotiating skills
Ability to interface effectively with all levels of management and functional disciplines
Knowledge of marketing principles, practices, tactics and tools
Project management skills
Understanding of the IT industry
Excellent interpersonal skills
Ability to build, manage and influence virtual teams
Strong influencing and consensus-building skills
Ability to manage multiple projects simultaneously
Conflict resolution skills
Social Media savvy
Finance savvy
Strong sense of humour
Nice to have:
Agency, sales and/or channel experience
Social Media savvy
Finance savvy
Strong sense of humour
What we offer:
Health & Wellbeing benefits
Personal & Professional Development programs
Unconditional Inclusion environment
Comprehensive benefits suite supporting physical, financial and emotional wellbeing
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