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Senior CRO & Personalization Manager

Sweden, Solna · Job Posted January 31, 2026
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Job Description

Lead our end-to-end optimization and personalization strategy across digital sales touchpoints for our B2C customers. Your mission is to increase conversion, engagement, and customer lifetime value by delivering frictionless, relevant, and tailored experiences throughout the subscription journey.

Job Responsibility

  • Lead the strategy, roadmap, and execution for CRO and personalization across all digital sales channels
  • Identify high-impact opportunities through behavioral analysis, segmentation, funnel diagnostics, and customer insights
  • Drive A/B and multivariate testing, personalization rules, and audience-based experiences
  • Implement personalization use cases across landing pages, product selection, checkout, and logged-in experiences
  • Develop a scalable experimentation culture, including prioritization models, documentation, and shared learning processes
  • Collaborate with marketing to align personalization with lifecycle campaigns and traffic strategies
  • Partner with product and engineering to ensure personalization logic and experimentation tools integrate smoothly into the tech stack
  • Track and report on the impact of optimization and personalization initiatives on key KPIs such as conversion, sales, churn, customer lifetime value and higher digital engagement for service errands

Requirements

  • 6+ years in CRO, personalization, digital growth, or related roles
  • Proven ability to improve conversion rates and revenue through structured testing and advanced personalization strategies
  • Experience in subscription-based digital businesses
  • telco experience is a strong advantage
  • Background in working with cross-functional teams within digital product and sales environments
  • Deep expertise in A/B testing, experimentation frameworks, and funnel optimization
  • Hands-on experience with personalization platforms (e.g., Dynamic Yield, Optimizely Personalization, Adobe Target, similar)
  • Very strong analytical capabilities including segmentation, cohort analysis, and behavioral insights
  • Good understanding of customer data platforms (CDPs), tagging, and data layer concepts
  • Ability to translate insights into clear hypotheses, test designs, and optimization roadmaps
  • Solid understanding of UX/UI principles and how they influence behavior and conversion
  • Skilled in collaborating with product owners, developers, designers, and analysts
  • Can read and understand HTML, CSS, JavaScript, as well as able to make small front-end changes in testing tools and troubleshoot broken variations or selectors without relying on developers
  • Has understanding of DOM structure, dataLayer usage, and how personalization payloads are injected

Nice to have

telco experience

What we offer

  • Work from home up to two days a week
  • Flexible working hours
  • Collective agreements
  • Occupational pensions
  • Wellness allowances
  • Customized insurance solutions
  • At least 40 hours per year for professional development
  • Access to Telenor Academy and other learning initiatives

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