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Senior CRO Manager

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Puffy

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

120000.00 USD / Year
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Job Description:

You'll take full ownership of on-site conversion rate optimization for a $1B+ e-commerce brand with $2M+/month in digital ad spend driving traffic to the site. Your mandate: dig into the data, identify where revenue is leaking, form hypotheses, and execute optimization strategies that deliver measurable business impact. You'll work alongside a 3-person analytics team that owns data infrastructure — your job is to turn their data into revenue through A/B tests, UX improvements, and conversion strategies across the full funnel.

Job Responsibility:

  • Take complete ownership of on-site conversion rate and user experience, serving as the primary driver of optimization initiatives accountable for measurable revenue improvements
  • Proactively analyze site data (GA4, heatmaps, session recordings, funnel metrics) to identify conversion bottlenecks, revenue leaks, and optimization opportunities before they are flagged by others
  • Develop and execute conversion optimization strategies using both qualitative methods (UX evaluations, session replay analysis, user research) and quantitative insights (traffic source analysis, segment-level behavioral data, statistical testing)
  • Lead the development of A/B and multivariate testing roadmaps, prioritizing tests by expected revenue impact and statistical feasibility
  • Establish and maintain a clear optimization backlog with a data-backed roadmap focused on increasing conversion, average order value, customer engagement, and other revenue-driving KPIs
  • Cross-reference ad platform performance data with on-site behavior to identify full-loop optimization opportunities spanning from ad click through to purchase
  • Produce high-quality deliverables including test hypotheses documentation, results analysis, strategy decks, and weekly/monthly performance reports for senior leadership
  • Troubleshoot and QA test implementations, ensuring statistical rigor and valid experimental design across all optimization experiments
  • Collaborate with the analytics team to leverage existing data infrastructure for deeper insights, and with design/development teams to implement on-site changes
  • Train and mentor team members on conversion optimization best practices, fostering a culture of data-driven decision-making

Requirements:

  • 5+ years of hands-on experience in CRO and analytics within an e-commerce or direct-to-consumer environment, with a proven track record of delivering statistically significant test winners that drove measurable revenue impact
  • Advanced proficiency in GA4 (Google Analytics 4), including custom exploration reports, audience segmentation, funnel analysis, and event-level data interpretation
  • Expert-level experience with heatmap and session recording tools (Hotjar, FullStory, Microsoft Clarity, or equivalent), with demonstrated ability to translate behavioral observations into actionable optimization hypotheses
  • Hands-on experience with A/B testing platforms (Optimizely, VWO, AB Tasty, Convert, or Google Optimize), including test design, implementation, QA, and statistical analysis of results
  • Strong understanding of statistical methodology for experimentation, including statistical significance, confidence intervals, sample size calculations, and awareness of common testing pitfalls (peeking, multiple comparisons, Simpson’s paradox)
  • Deep knowledge of conversion and persuasion best practices, including pricing psychology, urgency/scarcity frameworks, trust signals, social proof, and checkout optimization
  • Solid understanding of UX/UI design principles and their direct impact on conversion, with the ability to collaborate effectively with designers on implementation
  • Copywriting capability, particularly the ability to write and test compelling value propositions, headlines, and CTAs that drive action
  • Proficiency in SQL or BI tools (Looker, Tableau, Power BI) for self-service data analysis beyond standard analytics platforms
  • Experience operating at scale: optimizing sites with 100K+ monthly unique visitors and working within or alongside teams managing $500K+/month in digital ad spend
  • Ability to manage multiple concurrent test programs with competing priorities, taking end-to-end ownership with minimal supervision
  • Strong written and verbal communication skills, with the ability to present complex data findings and recommendations clearly to senior leadership

Nice to have:

  • Experience in the sleep, wellness, or comfort products industry, or with high-consideration-purchase DTC brands targeting the North American consumer market
  • Experience with Shopify or Shopify Plus e-commerce platforms
  • Familiarity with tag management systems (Google Tag Manager) and basic front-end technologies (HTML, CSS, JavaScript) for test implementation and debugging
  • Experience with predictive modeling, customer lifetime value analysis, or advanced segmentation techniques for optimization prioritization
  • Background in performance marketing or paid media analytics, enabling full-loop optimization from ad creative through on-site conversion
  • Experience using AI tools (ChatGPT, Claude, etc.) to accelerate research, hypothesis generation, and analysis workflows
What we offer:
  • Up to 25% bonus
  • Learning Budget up to $5000 annual budget for courses and certifications
  • 10% Bonus (Performance recognized monthly)
  • Top-tier medical insurance
  • Team life insurance coverage
  • Annual flight home (Dubai roles)
  • Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave)
  • Free catered lunch for the entire team on Friday
  • Kitchen restocked daily with healthy snacks, fresh fruits, and beverages
  • Regular social activities and events
  • Monthly Puffy Leader awards
  • Leaders’ Club membership opportunity (grants access to premium hotels and wellness clubs)
  • Puffy product discount of up to 50% for employees
  • Eligibility for a free Puffy mattress after 1 year of service

Additional Information:

Job Posted:
March 19, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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