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This is a high-visibility, high-impact role at the heart of Mews' growth engine. As our Senior CRO Manager, you'll own the end-to-end experimentation programme that drives qualified leads and pipeline for our sales team, with mews.com as your primary canvas. You'll work in a close-knit triad with our Web Analytics Manager and an external agency, partnering across SEO, Paid Media, Lifecycle, PMM, and Campaigns to turn data into measurable conversion lifts. This is not a side-of-desk role: CRO is your entire remit, and this is an exciting development opportunity for the right candidate to help us meet our ambitious growth targets
Job Responsibility
Build and own a company-wide experimentation program spanning website, acquisition channels, creative, messaging, and end-to-end funnel touchpoints
Lead comprehensive website CRO efforts, including running structured A/B and multivariate tests, and driving measurable lifts in lead quality and conversion rates
Partner cross-functionally with SEO, Paid Media, Lifecycle, PMM, and Campaigns teams to diagnose friction points and improve conversion performance across all traffic sources
Analyze user behavior, onsite journeys, funnel performance, and qualitative/quantitative signals to uncover growth opportunities and prioritize high-impact experiments
Work closely with engineers, web developers, UX, and design teams to implement tests, validate hypotheses, and ship high-quality enhancements at speed
Build and maintain a clear CRO roadmap, including test design, success metrics, tooling, and documentation of learnings for cross-team visibility
Introduce new experimentation frameworks, automation, and tooling (e.g., A/B platforms, heatmaps, analytics) to scale CRO maturity and improve testing velocity
Translate insights into actionable recommendations that influence creative, content, product marketing, and acquisition strategies
Requirements
5+ years of hands-on experience owning CRO, growth experimentation, or web performance optimization programs as your core specialism
Proven track record designing, running, and scaling A/B and multivariate testing programs across websites and acquisition channels, with clear, measurable KPI impact
Strong analytical skills and experience using tools across web analytics, behavioral analytics, heat-mapping, CRO, experimentation, and data visualization, such as GA4, Mixpanel, Amplitude, Hotjar, FullStory, Optimizely, VWO, or equivalent platforms
Solid understanding of performance marketing, SEO, lifecycle flows, and how traffic quality influences conversion behavior
Experience collaborating closely with engineers, web developers, UX/design teams, and cross-functional marketing stakeholders
Ability to turn data insights and UX principles into clear hypotheses, test plans, and practical recommendations that drive measurable impact
Excellent communication skills with the ability to influence without authority across product, marketing, and technical teams
Curious, commercially driven, and comfortable with AI-enabled workflows
What we offer
Participation in our company share program
Best-in-class parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available within your first year)
Unlimited paid holiday
Work from anywhere - enjoy the flexibility to work from other countries for a few weeks each year through our compliant and flexible Workation policy
Relocation options available after 1 year
Monthly 'EDGE' time - dedicated to Explore, Develop, Grow, and Elevate yourself
Flexible, hybrid working options
One-off home office setup budget to make your workspace your own
Monthly working-from-home and healthcare allowances (where local healthcare benefits are not in available)