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Senior CRM Specialist role at Fever, the world's leading tech platform for culture and live entertainment. The role involves managing customer data activation, developing CRM strategies, and executing multi-channel communications to help democratize access to culture and entertainment.
Job Responsibility:
Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages)
Continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience
Support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points
Define key client segments for improved targeting and CRM program effectiveness
Ensure that all campaigns have clearly defined success metrics that are tracked and analysed
Owner of the weekly/monthly reporting and ad hoc deep dives
Requirements:
3+ years minimum experience working in Digital Marketing and CRM, mobile and web environments
Experience working with Salesforce Marketing Cloud
Experience with ESPs (Mailchimp, Sendgrid, etc)
Proficient in HTML
Good copywriting skills
Able to develop & optimise CRM flows to drive revenue
Know how to leverage consumer behavioral, lifestyle, transactional, and demographic data to deliver relevant marketing insights
Commercially savvy, analytical and data-driven
Experience in A/B testing and dynamic templates
Organized, responsible and proactive person
Ability to optimize, prioritize and organize your time
Ability to carry out a high pace of work
Able to communicate in English in a fluent way
Know how to potentiate the team-work and keep everyone in the team motivated
What we offer:
Opportunity to have a real impact in a high-growth global category leader
40% discount on all Fever events and experiences
Work in a location in the heart of Madrid, with possible travel across our markets
Home office friendly and flexible schedule
Responsibility from day one and professional and personal growth
Great work environment with a young, international team of talented people to work with
Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
English and Spanish Lessons
Gympass Membership
Free food, drink and fruit at the office
Possibility to receive in advance part of your salary by Payflow