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Randstad Logo Randstad · IT - Software Development

Senior CRM & Marketing Automation Specialist

Poland, Warszawa 70.00 - 85.00 PLN / Hour · Job Posted July 03, 2026
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Job Description

In this position, you will champion the client's data-driven marketing initiatives. Your primary focus will be to execute customer-centric strategies, implement robust test-and-learn frameworks, and extract actionable insights to optimize database health and enrich the customer lifecycle. You will foster an audience-first philosophy by collaborating extensively across multiple departments—including CRM, Commercial, Content, UX, CRO, Brand teams, and external agencies. This role requires a proactive, self-starting professional who can seamlessly integrate a data-oriented mindset into the business to consistently achieve the client's key objectives.

Job Responsibility

  • Create and execute audience segmentation strategies across all touchpoints, including product launches, always-on campaigns, and post-purchase triggers
  • Define how and when the client communicates with customers by selecting the right channels, setting contact frequencies, and mapping out the user journey
  • Leverage first-party data to extract actionable insights, building a clear roadmap for campaign testing, A/B testing, and ongoing optimization
  • Develop and run weekly reports to monitor the health of the customer database and measure the real-world impact of your CRM activities
  • Build and implement customer-first reward programs designed to increase Customer Lifetime Value (CLV) and keep users engaged
  • Work hand-in-hand with internal teams (Commercial, Content, UX, CRO, Brand) and external agencies to ensure flawless campaign delivery
  • Prepare comprehensive post-campaign evaluations and present your insights to key stakeholders, including regional and global headquarters

Requirements

  • 5+ years of hands-on experience in CRM or data-driven marketing
  • Demonstrated success in executing CRM initiatives that deliver tangible, measurable business outcomes
  • A strong comfort level with data. You should have concrete evidence of successfully designing CRM test concepts, analyzing the results, and building clear reports
  • Deep knowledge of customer lifecycle management, with a proven ability to drive customer retention and maximize lifetime value
  • The ability to remain adaptable, focused, and highly effective in a fast-paced, dynamic work environment
  • Fluency in English (both spoken and written) to seamlessly communicate with global and regional teams

What we offer

  • A highly attractive salary package complemented by an annual performance-based bonus structure
  • Hybrid work options (only in Poland) and flexible hours to support a healthy work-life balance
  • Comprehensive private medical healthcare, dental coverage, and access to mental health support or wellness programs
  • Dedicated budgets for training, industry conferences, and continuous learning to help you advance your career in data-driven marketing
  • The opportunity to work in a diverse, international environment with close ties to regional and global headquarters
  • A state-of-the-art office equipped with top-tier technology and collaborative spaces
  • Subsidized sports cards (e.g., Multisport), team-building events, and employee discounts on client products and services
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