Senior CRM Manager, Ledger

Ledger

Location:
France, Paris

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

You will strategically leverage CRM channels to increase revenue growth by increasing users' adoption of Ledger Live's trading features. You will be responsible for developing and implementing activation and engagement programs that incentivise trading activity, increase user trading frequency, and ultimately maximise revenue. This role demands a deep understanding of web3 trading behaviour within a trading or wallet environment, a strong commercial acumen, and the ability to translate strategic objectives into impactful CRM initiatives.

Job Responsibility:

Define and execute high-impact CRM strategies, designed to drive revenue growth by activating and sustaining engagement of Ledger Live's trading services
Develop and implement user lifecycle strategies that nurture users from initial interest in trading to becoming high-value, active traders within the Ledger ecosystem
Design and implement onboarding and activation programs that effectively introduce users to Ledger's trading features and encourage their initial adoption
Design and execute A/B tests on various CRM elements (messaging, offers, timing, channels) specifically to optimize for increased trading activity and revenue generation
Work closely with product, marketing, sales, and analytics teams to align CRM efforts with overall revenue targets and ensure a cohesive user journey and lifecycles that encourage trading

Requirements:

5+ years in CRM management/growth with a strong and demonstrable track record of directly driving revenue growth through activation and engagement programs, ideally within a financial services app, brokerage, or cryptocurrency wallet/trading platform
Proven success in developing and executing CRM/growth strategies specifically focused on increasing the adoption and usage of revenue-generating features
Strong commercial acumen and a deep understanding of how CRM can directly impact revenue metrics
Demonstrable experience or interest in the crypto industry

What we offer:

Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
A hybrid work policy
Frequent social events, snacks and drinks
Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
Personal development, coaching & fitness with our dedicated partners
Five weeks of paid leave per year, in addition to national holidays and rest & relaxation (RTT) days
Access to high performance office equipment and gadgets, including Apple products
Ledger reimburses part of your preferred means of transportation
Employee discount on all our products

Additional Information:

Job Posted:
April 30, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior CRM Manager