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Senior CRM Manager

AO

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Location:
United Kingdom, Bolton

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Lead the charge in shaping how customers feel about AO, long after their first purchase. Be the driving force behind our loyalty strategy - making sure every journey, every reward, and every message keeps customers coming back for more. Create experiences that build trust, spark engagement, and boost lifetime value. Take the reins on growing our AO membership, bringing in new faces and keeping our existing members feeling valued. Lead CRM strategy for mobile customers, embedding loyalty into every stage of the contract lifecycle and unlocking the power of our ecosystem to drive repeat purchases and long-term love for AO.

Job Responsibility:

  • Designing and delivering loyalty reward programmes
  • Driving acquisition, retention, and engagement through smart, data-led CRM strategies across AO.com and AO Mobile
  • Creating integrated marketing campaigns that put loyalty front and centre
  • Using AO’s ecosystem to support cross-sell and repeat purchases, including trade-in initiatives
  • Digging into customer behaviour and campaign performance to fine-tune segmentation, personalisation, and programme enhancements
  • Collaborating across teams to make sure CRM and loyalty efforts are joined up and visible across the business

Requirements:

  • Solid experience in designing loyalty programmes and leading CRM strategy
  • Experience in a senior CRM role or as a CRM Manager focusing on customer loyalty and lifecycle marketing
  • Familiarity with mobile customer journeys and contract lifecycle engagement
  • Confidence with CRM platforms and using customer data to drive meaningful interactions
  • Sharp analytical mindset and strong commercial awareness
  • Comfortable interpreting campaign performance and turning insights into action
  • Strong communication skills
  • Skilled at building relationships and leading cross-functional collaboration
What we offer:
  • 25 days holiday plus bank holidays (increasing to 27 days after 2 years)
  • Pension contribution match of 5%
  • Opportunities to win free tickets and pre-sale access at the AO Arena
  • Discounted gym membership
  • Onsite spa
  • Help @ Hand scheme giving access to virtual GPs and Mental Health support
  • Exclusive discounts across product range
  • Enhanced Maternity, Paternity and Adoption leave
  • 2 fully paid charity days per year
  • Free on site parking
  • Complimentary breakfast
  • Subsidised Starbucks coffee

Additional Information:

Job Posted:
December 06, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:
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