Senior CRM Manager Jobs

Oh Polly

Location:
United Kingdom, London

Category:
-

Contract Type:
Not provided

Salary:

60000.00 - 70000.00 GBP / Year

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Job Description:

This role requires a strategic, data-driven CRM professional with strong technical expertise, commercial acumen, and the ability to deliver impactful customer engagement and retention strategies across global channels.

Job Responsibility:

Build, enhance, and evolve the CRM function to deliver key business outcomes, including Customer Lifetime Value (CLTV), revenue per user, campaign engagement and conversion, loyalty subscriptions, and app downloads
Oversee the end-to-end execution of global CRM campaigns across email, SMS, WhatsApp, and push notifications to nurture customers, drive engagement, and increase sales
Develop and continuously optimise automated customer journeys to ensure communications are timely, relevant, and performance-driven
Represent CRM across departments and marketing channels to shape a unified, data-led customer experience
Lead and project-manage all CRM initiatives and channel integrations, ensuring alignment across marketing, insights, and technology teams
Partner with marketing, digital, ecommerce, and product stakeholders to deliver a cohesive, cross-departmental database growth strategy
Collaborate with creative teams to apply performance learnings briefing design on testing strategies and coordinating with partnerships teams to source relevant content for communications
Work closely with copywriters to share insights and drive A/B testing across tone, length, and topic, enhancing content performance and engagement
Own and manage the CRM planning calendar, including all A/B testing frameworks and schedules
Develop and execute a cross-channel, data-driven segmentation strategy to enhance targeting, personalisation, and customer engagement
Balance brand-building and trade-led messaging through customer insight–driven campaign planning
Collaborate with internal and external insight teams to deepen customer understanding and refine CRM targeting strategies
Create bespoke and dynamic campaign plans to engage key customer cohorts, strengthen brand loyalty, and increase retention
Act as the primary stakeholder for the ESP (Bloom-reach), ensuring full utilisation of platform capabilities and maintaining a strong strategic partnership
Deliver weekly, monthly, and ad hoc performance reports, independently analysing results, extracting insights, and highlighting upcoming initiatives to the leadership team
Manage and develop CRM executives, providing training, mentorship, and upscaling opportunities to build team capability and performance
Serve as the Marketing GDPR representative, collaborating with key stakeholders to ensure all CRM and marketing activities fully comply with data protection and privacy regulations

Requirements:

Proven experience in CRM management within a fast-paced consumer, retail, or digital-first environment
Demonstrated success driving commercial outcomes through CRM, including improvements in CLTV, engagement, conversion, and retention
Hands-on experience with CRM/ESP platforms (Bloomreach is essential)
Strong understanding of customer journey automation, personalisation, and segmentation strategies
Solid understanding of A/B testing methodologies and campaign optimisation techniques
Experience collaborating across departments to integrate CRM into broader marketing and business strategies
Excellent communication and stakeholder management skills
Strong project management and organisational abilities, with the capability to manage multiple priorities and deadlines
Up-to-date knowledge of GDPR and marketing compliance best practices

What we offer:

50% discount on all Oh Polly, Bo+Tee products
An extra day off for your birthday
Learning and development opportunities
Company pension
Company social events
Enhanced Holiday Entitlement
Flexible Working Options
Corporate Gym Membership
Enhanced Maternity/Paternity Leave
Personal Development Plan
Cycle to Work Scheme
Company Sick Pay
Bright Modern Open Plan Offices
Employee Assistance Programme
Employee Rewards Platform

Additional Information:

Job Posted:
December 11, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Senior CRM Manager