Senior CRM Manager, Ledger

Ledger

Location:
United Kingdom, London

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

The Senior CRM Manager role involves driving strategic revenue growth through CRM initiatives focused on Ledger Live's trading services. The position requires expertise in developing user lifecycle strategies, onboarding programs, and A/B testing to optimize engagement and trading activity. Collaboration with cross-functional teams is essential to meet revenue goals. The company, Ledger, specializes in digital asset security and Web3, emphasizing innovation in the crypto industry.

Job Responsibility:

Strategic Revenue Growth through CRM: Define and execute high-impact CRM strategies, designed to drive revenue growth by activating and sustaining engagement of Ledger Live's trading services
User Lifecycle Management for Traders: Develop and implement user lifecycle strategies that nurture users from initial interest in trading to becoming high-value, active traders within the Ledger ecosystem
Trading Feature Activation Programs: Design and implement onboarding and activation programs that effectively introduce users to Ledger's trading features and encourage their initial adoption
Revenue Optimisation: Design and execute A/B tests on various CRM elements (messaging, offers, timing, channels) specifically to optimize for increased trading activity and revenue generation
Cross-Functional Collaboration for Revenue Goals: Work closely with product, marketing, sales, and analytics teams to align CRM efforts with overall revenue targets and ensure a cohesive user journey and lifecycles that encourage trading

Requirements:

5+ years in CRM management/growth with a strong and demonstrable track record of directly driving revenue growth through activation and engagement programs, ideally within a financial services app, brokerage, or cryptocurrency wallet/trading platform
Proven success in developing and executing CRM/growth strategies specifically focused on increasing the adoption and usage of revenue-generating features
Strong commercial acumen and a deep understanding of how CRM can directly impact revenue metrics
Demonstrable experience or interest in the crypto industry

What we offer:

Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
Flexibility: A hybrid work policy
Social: Frequent social events, snacks and drinks in our Holborn office
Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
Well-being: Personal development, coaching & fitness with our dedicated partners
Vacation: 28 days of paid leave per year, in addition to national holidays
High tech: Access to high performance office equipment and gadgets, including Apple products
Transport: Ledger reimburses part of your preferred means of transportation
Discounts: Employee discount on all our products

Additional Information:

Job Posted:
April 30, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior CRM Manager