Senior CRM Manager DACH

We are now looking for a Senior CRM Manager DACH to take ownership of our retention strategy in one of our most important markets. This is a key role where you will shape how we engage and retain our customers – from building loyalty programs and executing targeted campaigns to enhancing lifetime value and customer satisfaction. You will be part of our DACH business unit while also collaborating closely with a group of experienced retention and CRM specialists across all Haypp markets. As Senior CRM Manager DACH, you will be responsible for defining and executing our retention strategy, ensuring alignment with our overall business and brand goals. You will work hands-on with email, SMS, loyalty programs and other digital retention channels, while continuously analysing churn, customer behaviour and performance metrics to optimise campaigns and maximise impact. This is a remote first role, with occasional trips to the headquarters in Stockholm and/or to meet colleagues in Germany.