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We’re looking for a Senior CRM Executive to execute and optimise CRM marketing campaigns across all CAVU brands. You’ll play a key role in driving engagement, increasing customer retention, and delivering revenue through timely, personalised, and data-driven campaigns. You will work closely with CRM Leads, Marketing, Content, Trade, Product, and Customer Service teams to deliver campaigns that meet commercial objectives and align with the wider trade calendar.
Job Responsibility:
Plan, execute, and continuously optimise CRM campaigns across email and other channels as required
Develop and deliver personalised, data-led campaigns using segmentation, dynamic content, and lifecycle marketing strategies
Analyse campaign performance, providing insightful reporting and actionable recommendations to optimise results
Collaborate with Data & Insights teams to uncover opportunities for segmentation, targeting, and content optimisation
Support A/B and multivariate testing programmes to continuously improve campaign performance
Assist in implementing automated lifecycle journeys to nurture loyalty and increase customer lifetime value (CLTV)
Advocate for data quality, campaign relevance, and CRM best practices across the business
Requirements:
Proven track record of delivering high-performing campaigns
Strong understanding of CRM principles, customer lifecycle marketing, segmentation, journey mapping, and personalisation
Experience with email marketing platforms and a digital-first mindset
Analytical skills and the ability to interpret data to optimise performance
Excellent attention to detail, time management, and project delivery skills
Collaborative mindset, able to work cross-functionally and independently
Customer-obsessed, proactive, adaptable, and solutions-focused with a growth mindset
Motivated by results, enjoy working in a fast-paced environment, and are passionate about creating meaningful customer experiences
What we offer:
25 Days Holiday, increasing 1 day per year with service (up to a maximum of 28)
The option to buy up to 10 more days annual leave, plus 4 flexible bank holidays
10% Company Pension
Annual Bonus Scheme
On Site Gym
MediCash Scheme
A Host of Flexible Benefits & Discounts – including up to 50% off our CAVU products such as Escape Lounges and Airport Parking
Rail and retail discounts
2 paid volunteering days per year
Access to internal events calendar including regular health and wellbeing activities, ID&E activities and education
Formal and informal development opportunities, including mentoring programme and learning grants