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Senior CRM Executive

United Kingdom, Orpington 40000.00 - 45000.00 GBP / Year · Job Posted March 01, 2026
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Job Description

We’re working with a fast-growing, digital consumer business looking to hire a hands-on Senior CRM Executive to drive engagement, repeat purchase and customer lifetime value. This is not a coordination or strategy-only role. They’re looking for someone who enjoys being in the platform daily – building, launching and optimising campaigns directly. You’ll take ownership of CRM campaign execution across email, push and in-app channels, helping to drive repeat transactions and customer retention within a performance-focused environment. This is a great opportunity for someone who enjoys execution, testing and optimisation, and wants to take real ownership of retention performance.

Job Responsibility

  • Build and deploy email, push and in-app campaigns to drive engagement and repeat purchase
  • Create and optimise automated journeys across onboarding, active, non-purchaser and lapsed segments
  • Support high-impact promotional campaigns, including urgency and countdown mechanics
  • Own test-and-learn activity across messaging, timing, segmentation and incentives
  • Use behavioural and transactional data to drive segmentation and personalisation
  • Partner with Product and Data teams to improve targeting and campaign performance
  • Execute at pace within a lean, high-accountability team

Requirements

  • 1-3 years’ hands-on CRM experience within ecommerce, gaming, subscription or similar digital environments
  • Confident building campaigns and automation workflows end-to-end
  • Strong understanding of retention metrics such as repeat purchase rate, churn and lifetime value
  • Commercial mindset focused on revenue impact and performance outcomes
  • Comfortable working in a fast-moving, data-led business

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