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Senior CRM Executive

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ITV Jobs

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Location:
United Kingdom , London

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Category:
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Contract Type:
Not provided

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Salary:

35000.00 - 40000.00 GBP / Year
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Job Description:

This role plans and delivers CRM activity (marketing emails, push notifications, in-app messages, targeted VOD trailers), across cross-functional squads, focussing on campaigns, conversion and retention, as well as other channel and audience lifecycle needs, to drive marketing outcomes.

Job Responsibility:

  • Work alongside other marketing, media and creative roles to deliver a marketing plan which drives desired outcomes across all available channels (email, push, in-app notifications, and targeted trailers on our VOD platform (ITVX))
  • Use specialist CRM expertise and knowledge to enhance the strategic plans provided by the media strategists
  • Act as the CRM expert within agile campaign squads, offering advice, learnings and ideas to drive performance and innovation
  • Setup, activate, and optimise campaigns accurately on respective systems, ensuring the right message reaches the right audience at the right time
  • Employ structured testing techniques and drive adoption of new platform features to deliver continuous improvement in campaign metrics
  • Work closely with creatives to ensure activity is high quality, on brand, compliant, appropriate and performant for each CRM channel
  • Work closely with internal stakeholders such as MarTech, Insights, and Product teams to drive channel innovation and align wider activity to the overall CRM programme
  • Help manage external relationships with technology suppliers to ensure efficient and effective CRM operations and campaign delivery
  • Monitor performance and feedback learnings back to the wider CRM team to paint an ongoing picture of what activity is performing best, to drive optimisation across all CRM activity

Requirements:

  • Proven experience in CRM systems and data infrastructure (Braze platform experience required and Braze certifications desired)
  • Highly experienced in planning, activating and optimising CRM campaigns in a range of formats, working towards clear outcomes and KPIs
  • An effectiveness-focussed mindset, with proven strength in understanding and interpreting data to aid decision making
  • Fluency in the Google Workspace suite (Sheets, Docs, Slides) and experience using collaborative journey mapping and workflow tools (e.g., Miro) to plan campaign activity, lifecycles, and report on performance data
  • Strong understanding of data compliance requirements in electronic communications
  • Organised and able to work under pressure and to tight deadlines
  • Experience working in a fast paced and dynamic environment

Nice to have:

  • Strong communication skills with the ability to foster stakeholder relationships across a range of business areas
  • Comfortable presenting in meetings and giving performance updates to relevant stakeholders
  • Flexible and able to adapt to changing circumstances
  • A can-do, collaborative, get-things-done approach
  • A genuine passion for ITV programmes, film and TV
  • A marketing related qualification is desirable
What we offer:
  • Flexible working with a range of options
  • Generous holiday allowance, plus you can buy more
  • Annual bonus opportunity
  • Competitive pension contribution
  • Save as you earn - with an opportunity to buy ITV shares
  • Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

Additional Information:

Job Posted:
May 15, 2026

Expiration:
May 28, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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