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We're looking for an experienced analytics leader to join our Marketing & Sales Analytics team in Luton. In this role, you'll lead our Customer & CRM Analytics function, using data-driven insights to shape how we connect with millions of customers across the UK&I.
Job Responsibility:
You'll develop and own the Customer & CRM Analytics strategy for TUI UK&I, ensuring customer insight drives business decisions and optimises campaign performance
Leading a team of analysts, you'll champion customer-centric thinking across the business through clear, actionable insights and innovative analytics techniques
You'll oversee analysis of CRM campaign performance and the translating of complex data into compelling customer stories that influence strategic decisions
Advanced customer segmentation and predictive modelling will be at the heart of what you do, helping us identify high-value segments and growth opportunities
Working closely with our CRM, digital marketing and commercial teams, you'll develop testing frameworks and measurement approaches that prove the value of our customer communications
You'll proactively identify opportunities for business improvement, and engage stakeholders to drive implementation and results
Requirements:
You bring extensive experience in CRM or customer analytics, with a track record of leading analytics teams and setting strategic direction
Proven analytical skills are essential – you can translate complex data into actionable insights and solve problems with a commercial mindset
You have advanced knowledge of customer segmentation, lifetime value modelling and retention strategies, with experience using these in personalisation across multiple channels
Excellent SQL skills and experience with analytics tools like Tableau are part of your toolkit, ideally alongside working knowledge of Python
Your stakeholder management and data storytelling abilities mean you can communicate effectively with both technical and non-technical audiences at all levels
You're passionate about developing talent and fostering innovation, including exploring how AI and automation can enhance analytics outputs
What we offer:
Attractive remuneration
discretionary bonus schemes
generous travel benefits
extensive health & well-being support
Flexible working
Access the TUI Learning Hub to level-up and reach your ambitions
Broaden your network
Community
incredible local charity and sustainability initiatives like the TUI Care Foundation