Senior Creative Strategist Job at Jellyfish (New York, Baltimore)

Job Description

Jellyfish is hiring a Senior Creative Strategist to lead the connection between brand strategy, cultural insight and performance creative across our client portfolio. You will report to our Senior Content Director and work directly with Content and Creative teams, acting as the lead Creative Strategist on clients across a range of industries. You will own performance creative and copy strategy while shaping creative output across multidisciplinary teams. Your focus is to develop audience-first strategies that drive conversion and strengthen brand relevance. Your strategies will celebrate the diversity of our society while delivering impact through industry-leading creative ideas. Your role is crucial in encouraging representation and inclusivity, ensuring cultural insight is translated into creative work that drives measurable business results and enhances customer experiences. You will be passionate about embracing and connecting with diverse communities through persuasive, data-driven creative content.

Job Responsibility

Demonstrate curiosity in understanding our client problems and finding a balanced solution with paid, earned and organic approaches
Apply audience, cultural and behavioral insight to inform strategic decisions and creative direction
Harness cultural insight across life stages and local contexts to inform strategy, with a deep understanding of diverse audiences, cultures and trends
Use social listening to steer strategy and planning with a data-driven approach
Lead creative strategy for existing clients, from positioning through to creative briefs, messaging matrices and overall campaign direction
Deliver creative insights and strategic messaging to ongoing clients with a clear vision for growth opportunities
Act as the lead Creative Strategist on accounts, shaping creative output and ensuring strategic integrity across campaigns
Work closely with Content, Creative and Brand Strategy teams to ensure work is distinctive and aligned to broader brand goals
Inspire creative teams with strong jumping-off points and clear guidance on platform nuances for copy and design execution
Shape and elevate creative work, pushing for the highest standards and inspiring clients with your expertise
Build strong relationships with clients and partners, translating complex strategies into clear, compelling and actionable plans
Work with the ideation team on incoming paid creative campaigns, ensuring big ideas translate effectively across the funnel
Stay close to platform evolution, cultural shifts and emerging behaviors, bringing insights and hypotheses into your work
Stay up to date with trends and innovations to inform planning, strategy and creative direction
Act as a driver of innovation across platforms, shaping narratives that resonate with diverse audiences
Use AI tools to build robust testing frameworks for ad copy and creative variants, continuously improving performance
Build partnerships across creative, media and data/market intelligence teams, bridging the gap between media targeting and creative messaging

Requirements

5+ years working with leading brands across home, property, lifestyle and consumer services, in a creative or performance agency environment
Experience in integrated marketing roles with specific background in copywriting or communications strategy positions
Strong understanding of the relationship between brand strategy (voice, tone, identity) and performance marketing mechanics
Experience demonstrating a creative output across a diverse media mix, such as digital, paid media, messaging and copy
Experience working on digital ad campaigns with defined KPIs that demonstrate an understanding of full customer journeys and creator/influencer campaigns
Demonstrate empathy, deep cultural understanding, and a talent for unearthing groundbreaking concepts and content creation
Evidence from your own work to show you have progressively advocated and included diverse voices within your strategies
Inspired by creating the conditions for creativity to grow

What we offer

Discretionary annual bonus scheme
401k retirement plan
Healthcare, vision and dental insurance
Short and long-term disability and life cover
Work remotely for up to 60% of your days
Flexible working hours (shape your day between 8am and 6:30pm)
Accumulate one paid day each month (2 hours per week) for self-development
Access to Jellyfish Learn
14 weeks of paid leave for primary caregivers
4 weeks of paid leave for secondary caregivers

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Senior Creative Strategist

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