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Senior Creative Strategist

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Gupta Media

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Location:
United States , Boston

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Category:
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Contract Type:
Not provided

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Salary:

100000.00 - 130000.00 USD / Year
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Job Description:

At Gupta Media, we blend creative thinking with analytical rigor to help brands grow. As a Senior Creative Strategist on our Strategy & Analytics team, you’ll operate at the intersection of media, data, and storytelling — translating insights into high-performing creative that drives measurable business outcomes. You’ll partner with clients and internal teams to uncover audience insights, develop testing roadmaps, and guide the creation of content that performs — not just because it looks good, but because it works.

Job Responsibility:

  • Develop creative briefs and campaign strategies that connect brand storytelling with performance goals
  • Translate audience insights, data trends, and platform learnings into actionable creative direction
  • Analyze creative performance — identifying what works, what doesn’t, and why — and lead the iteration process
  • Serve as a strategic partner to clients and internal teams, fluent in both creative and analytical conversations
  • Present findings and creative recommendations with clarity, confidence, and data-backed rationale
  • Design and manage creative testing frameworks across digital channels (Meta, TikTok, YouTube, LinkedIn, Google Ads, etc.)
  • Partner closely with media and analytics teams to connect creative hypotheses to measurable KPIs (CTR, CVR, ROAS, CPA)
  • Develop and maintain creative testing roadmaps that fuel continuous improvement and innovation
  • Synthesize performance data into insights that inform future concepts, hooks, and messaging strategies
  • Work cross-functionally with creative, production, and media teams to deliver high-performing assets aligned to business objectives
  • Brief and review ad concepts informed by data, cultural trends, and platform best practices, including UGC, static, and video creative
  • Provide actionable feedback to elevate storytelling, clarity, and conversion potential
  • Champion creative excellence through collaboration, iteration, and experimentation

Requirements:

  • 5+ years of experience in creative strategy, performance marketing, or digital advertising, ideally within an agency or growth environment
  • Deep knowledge of performance creative across paid media channels (Meta, TikTok, YouTube, Google, LinkedIn)
  • Strong analytical mindset, comfortable pulling and interpreting data from Ads Manager, Google Analytics, or internal dashboards
  • Skilled communicator and storyteller, able to simplify complexity and inspire both creative and analytical audiences
  • Hands-on experience with creative testing, data-driven iteration, and performance optimization
  • Excellent project management and organization skills
  • able to balance multiple priorities and deadlines
  • Candidates must be authorized to work in the US for at least 3 years

Nice to have:

Familiarity with UGC and influencer creative trends is a plus

What we offer:
  • Annual bonus plan based on company performance
  • Health, dental, vision, and pet insurance
  • Flexible and Dependent Care Savings Accounts
  • 401(k) with up to 5% Safe Harbor contributions
  • Paid time off
  • Paid family leave
  • Commuting and wellness stipends
  • Opportunities for professional development and career growth

Additional Information:

Job Posted:
January 07, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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