Senior Creative Strategist Job at Equip Health

Job Description

The Sr. Creative Strategist is a key strategic partner who shapes and scales Equip’s creative effectiveness across multi-audience customer journeys. This role involves mapping and optimizing creative journeys, improving briefing and planning processes, implementing new tools, and translating insights into actionable guidance for better channel performance. The Sr. Creative Strategist collaborates across marketing, creative, and the company to ensure creative execution and content are grounded in clear objectives, informed by testing/analytics, and designed to scale. The role balances strategic rigor with creative empathy, connecting vision, execution, and learning.

Job Responsibility

Strategize and oversee long-term creative planning and briefing, owning the creative roadmap and partnering with stakeholders to drive synergy and content production efficiencies
Own creative journey mapping across channels, ensuring a cohesive, intentional experience at every touchpoint
Partner with stakeholders pre-kickoff to vet, question, and strengthen briefs, clarifying objectives, audiences, and success metrics
Support creative team members in understanding briefs, pitching and defending creative ideas, and translating feedback into clear next steps
Identify opportunities to maximize creative impact and efficiency across the journey through reuse, adaptation, and prioritization
Build cross functional relationships and processes that enable deep understanding of business goals and how creative will support brand success
Collaborate with channel owners on cross-channel creative testing
Translate performance data and insights into clear, actionable recommendations for creative optimization
Ensure learnings are documented and shared to inform future work and strategic decisions
Manage and collaborate on special creative projects in support of broad company initiatives beyond marketing, e.g. recruiting and employee branding
Propose, evaluate, onboard, and manage creative tools and systems (e.g., AI tools, Digital Asset Management)
Help introduce scalable workflows and frameworks that support efficient creative production
Support the evolution of creative analytics, reporting, and measurement practices
Act as a resource for problem-solving creative needs company-wide
Perform other duties as assigned

Requirements

6+ years of experience in an in-house creative and marketing environment in a strategic role
Strong operational and project management capabilities and experience driving operational workflows and initiatives
Deep understanding of multi-channel consumer funnels and creative production workflows—website, email, paid media, direct mail, etc.
Demonstrated experience mapping and optimizing creative or customer journeys
Experience developing and executing cross-channel creative testing strategies
Proven ability to translate insights and data into actionable creative guidance
Experience introducing and scaling tools and systems within creative teams
Familiarity with analytics platforms such as Google Analytics and Meta
Strong strategic thinking, communication, and stakeholder partnership skills

What we offer

Flex PTO (3-5 wks/year recommended) + 11 paid company holidays
Generous parental leave
Competitive Medical, Dental, and Vision plans with generous employer contributions for both individuals and families
Company-paid Short-Term Disability, Long-Term Disability, Life and AD&D insurance
Company-paid partnership with Maven Clinic to provide comprehensive reproductive and family care resources
Employee Assistance Program (EAP), a company-paid resource for mental health, legal services, financial support, and more!
401(k) retirement plan
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Senior Creative Strategist

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