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Senior Corporate Communications Manager, DACH & CEE

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Airbnb

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Location:
Germany , Berlin

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Category:
Public Relations

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Contract Type:
Not provided

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Salary:

84000.00 - 105000.00 EUR / Year
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Job Description:

As the Senior Corporate and Policy Communications Manager for DACH & CEE, you will play a central role in shaping and executing the communications strategy for one of our most important European markets. You will help tell Airbnb's story - how we build trust and belonging in communities—while navigating one of Europe's most complex regulatory landscapes.

Job Responsibility:

  • Drive impactful campaigns addressing overtourism challenges through locally relevant nature tourism and travel dispersal narratives, positioning Airbnb as a responsible community actor that builds trust and belonging
  • Manage the press office across complex topics: regulatory affairs, housing policy, taxation, community impact, and trust & safety
  • Engage directly with journalists in Germany
  • build and leverage established media contacts to shape narrative and anticipate emerging threats
  • Work with cross functional partners to develop, plan and execute a regular drumbeat of robust stories and comms moments that demonstrate Airbnb's contribution to communities and economies while navigating sensitive regulatory terrain
  • Lead agency partnerships, setting strategic direction for external communications suppliers
  • Protect the business by proactively communicating our commitment to community trust, responsible hosting, and addressing legitimate policy concern
  • Develop proactive corporate and policy communications strategy with Germany Policy, Legal, Marketing, and Partnerships teams
  • Manage the press office, handling reactive media enquiries and responding to journalists on deadline with strategic messaging
  • Build relationships with key reporters and editors in the German media landscape
  • identify proactive story opportunities
  • Develop written communications materials (story pitches, press releases, messaging, Q&As, briefs, presentations)
  • Brief executives and colleagues for media interviews and public speaking engagements
  • Lead agency partnerships and manage external communications suppliers
  • Monitor the news cycle to identify emerging threats and opportunities for proactive communications
  • Collaborate with Policy, Legal, Consumer Communications, and global corporate communications teams

Requirements:

  • 8+ years of corporate and policy communications in an agency, in-house, or public administration setting
  • Proven expertise managing communications on trust, crisis, policy, regulatory, and financial matters in a matrixed organization
  • Experience working in an international organization is a plus
  • Track record of managing external agency partners and media relations firms
  • Experience navigating complex regulatory environments and translating policy into compelling narratives
  • Proven ability to develop and execute crisis communication plans in real-time
  • Expert knowledge of the German media landscape and established relationships with key journalists
  • Flair for storytelling with experience creating press office stories and multi-channel campaigns that build reputation and trust
  • Confident in advising internal teams on maximizing positive coverage and minimizing negative media cycles
  • Ability to distill and articulate complex, nuanced policy topics for different audiences
  • Fluent English (spoken and written)
  • German required at business level minimum
  • Excellent writing skills—able to craft compelling narratives, precise Q&As, and strategic messaging
  • Strong verbal communication and interpersonal skills
  • comfort engaging with journalists, executives, and cross-functional stakeholders
  • Can-do, proactive attitude with solutions-focused mindset
  • strong attention to detail and ability to deliver in fast-paced environments
  • Maintains composure in high-pressure situations
  • awareness of German geopolitics and regulatory dynamics
  • Understanding of reputation management and how to leverage data and insights to craft and proactively land data-driven stories in earned media and measure communications impact
What we offer:
  • bonus
  • equity
  • benefits
  • Employee Travel Credits

Additional Information:

Job Posted:
March 04, 2026

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