Senior Corporate Communications Manager, DACH & CEE Job at Airbnb (Berlin)

Job Description

As the Senior Corporate and Policy Communications Manager for DACH & CEE, you will play a central role in shaping and executing the communications strategy for one of our most important European markets. You will help tell Airbnb's story - how we build trust and belonging in communities—while navigating one of Europe's most complex regulatory landscapes.

Job Responsibility

Drive impactful campaigns addressing overtourism challenges through locally relevant nature tourism and travel dispersal narratives, positioning Airbnb as a responsible community actor that builds trust and belonging
Manage the press office across complex topics: regulatory affairs, housing policy, taxation, community impact, and trust & safety
Engage directly with journalists in Germany
build and leverage established media contacts to shape narrative and anticipate emerging threats
Work with cross functional partners to develop, plan and execute a regular drumbeat of robust stories and comms moments that demonstrate Airbnb's contribution to communities and economies while navigating sensitive regulatory terrain
Lead agency partnerships, setting strategic direction for external communications suppliers
Protect the business by proactively communicating our commitment to community trust, responsible hosting, and addressing legitimate policy concern
Develop proactive corporate and policy communications strategy with Germany Policy, Legal, Marketing, and Partnerships teams
Manage the press office, handling reactive media enquiries and responding to journalists on deadline with strategic messaging
Build relationships with key reporters and editors in the German media landscape
identify proactive story opportunities
Develop written communications materials (story pitches, press releases, messaging, Q&As, briefs, presentations)
Brief executives and colleagues for media interviews and public speaking engagements
Lead agency partnerships and manage external communications suppliers
Monitor the news cycle to identify emerging threats and opportunities for proactive communications
Collaborate with Policy, Legal, Consumer Communications, and global corporate communications teams

Requirements

8+ years of corporate and policy communications in an agency, in-house, or public administration setting
Proven expertise managing communications on trust, crisis, policy, regulatory, and financial matters in a matrixed organization
Experience working in an international organization is a plus
Track record of managing external agency partners and media relations firms
Experience navigating complex regulatory environments and translating policy into compelling narratives
Proven ability to develop and execute crisis communication plans in real-time
Expert knowledge of the German media landscape and established relationships with key journalists
Flair for storytelling with experience creating press office stories and multi-channel campaigns that build reputation and trust
Confident in advising internal teams on maximizing positive coverage and minimizing negative media cycles
Ability to distill and articulate complex, nuanced policy topics for different audiences
Fluent English (spoken and written)
German required at business level minimum
Excellent writing skills—able to craft compelling narratives, precise Q&As, and strategic messaging
Strong verbal communication and interpersonal skills
comfort engaging with journalists, executives, and cross-functional stakeholders
Can-do, proactive attitude with solutions-focused mindset
strong attention to detail and ability to deliver in fast-paced environments
Maintains composure in high-pressure situations
awareness of German geopolitics and regulatory dynamics
Understanding of reputation management and how to leverage data and insights to craft and proactively land data-driven stories in earned media and measure communications impact

What we offer

bonus
equity
benefits
Employee Travel Credits

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Senior Corporate Communications Manager, DACH & CEE

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