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As a Senior Copywriter, you will be the narrative lead across campaigns, content platforms, film, social, digital communication, and brand storytelling. You will guide multidisciplinary teams through the entire creative journey, from insight to idea to execution, raising the standard of craft and elevating how brands show up in culture. You combine conceptual strength, strategic clarity, and world-class writing craft with an instinct for cultural timing, PR-ability, and modern formats. You lead by making, mentoring, and inspiring.
Job Responsibility:
Define the storytelling heartbeat of the idea, the voice, the rhythm, the emotional arc, and the conceptual engine
Pull teams toward a sharper, more meaningful story through language
Drive ideas, platforms, and campaign narratives
Shape narratives through tone, structure, pacing, and emotion
Build ideas that live as acts, conversations, behaviours, and culturally relevant communication ecosystems
Craft stories engineered to earn attention
Bring energy, references, vocabulary, and narrative clarity that lift the thinking around you
Mentor juniors, shape the storytelling culture
Ask the questions others don't
Find the tension, expose the opportunity
Be accountable for every script, headline, deck, and narrative expression
Ensure all communication meets AKQA’s global standard of excellence
Teach voice, taste, discipline, and ambition
Stay attuned to cultural shifts, language changes, platform behaviours, emerging tools, and storytelling trends
Requirements:
Direct with narrative conviction
Lead with creative hunger
Be a storyteller with taste
Craft with obsession
Think beyond the ad
Make ideas PR-able by design
Elevate the room
Challenge the brief, respectfully
Guard the quality
Mentor with generosity and pressure
Lead with informed curiosity
A portfolio of world-class communication work: campaigns, films, platforms, brand, and social ideas with measurable cultural or business impact
Demonstrated experience leading creative teams and shaping narrative output at scale
Mastery in brand storytelling, platform thinking, and crafting ideas across channels
Deep cultural awareness, curiosity, and an experimental mindset
Passion for pushing boundaries in mediums, formats, platforms, and ways of experiencing ideas
Confident communicator, clear, inspiring, and articulate
Curiosity for new tools, technologies, and cultural behaviours shaping modern communication