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AKQA Logo AKQA · -

Senior Copywriter

United Arab Emirates, Dubai · Job Posted March 21, 2026
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Job Description

At AKQA (part of WPP), we believe in the imaginative application of art, technology, and human insight to create meaningful experiences that shape the future. With an entrepreneurial and experimental mindset, we design ideas, products, and environments that don’t just communicate, they transform how people live, feel, and connect. As a Senior Copywriter, you will be the narrative lead across campaigns, content platforms, film, social, digital communication, and brand storytelling. You will guide multidisciplinary teams through the entire creative journey, from insight to idea to execution, raising the standard of craft and elevating how brands show up in culture. You combine conceptual strength, strategic clarity, and world-class writing craft with an instinct for cultural timing, PR-ability, and modern formats. You lead by making, mentoring, and inspiring. At AKQA, you will have access to world-renowned thought leadership. You will work in an environment which fosters a meritocratic culture and encourages ownership, and you will be surrounded by some of the brightest minds in their fields.

Job Responsibility

  • Define the storytelling heartbeat of the idea
  • Guide multidisciplinary teams through the entire creative journey
  • Drive ideas, platforms, and campaign narratives
  • Shape narratives through tone, structure, pacing, and emotion
  • Build ideas that live as acts, conversations, behaviours, and culturally relevant communication ecosystems
  • Craft stories engineered to earn attention
  • Bring energy, references, vocabulary, and narrative clarity that lift the thinking around you
  • Mentor juniors, shape the storytelling culture, and raise the studio’s collective temperature
  • Ask the questions others don't
  • Find the tension, expose the opportunity, and push for the idea that actually moves people
  • Be accountable for every script, headline, deck, and narrative expression
  • Ensure all communication meets AKQA’s global standard of excellence
  • Teach voice, taste, discipline, and ambition
  • Stay attuned to cultural shifts, language changes, platform behaviours, emerging tools, and storytelling trends

Requirements

  • Direct with narrative conviction
  • Lead with creative hunger
  • Be a storyteller with taste
  • Craft with obsession
  • Think beyond the ad
  • Make ideas PR-able by design
  • Elevate the room
  • Challenge the brief, respectfully
  • Guard the quality
  • Mentor with generosity and pressure
  • Lead with informed curiosity
  • A portfolio of world-class communication work
  • Demonstrated experience leading creative teams and shaping narrative output at scale
  • Mastery in brand storytelling, platform thinking, and crafting ideas across channels
  • Deep cultural awareness, curiosity, and an experimental mindset
  • Passion for pushing boundaries in mediums, formats, platforms, and ways of experiencing ideas
  • Confident communicator, clear, inspiring, and articulate
  • Curiosity for new tools, technologies, and cultural behaviours shaping modern communication

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