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The B-Hive is an in-house creative agency bringing to life the creative needs of some of the most recognisable brands in the beauty industry including No7, Soap & Glory, Liz Earle and Boots own brand. We combine the capability of an external creative and production team, with the speed, flexibility, and in-depth brand knowledge of an in-house set-up, underpinned by years of experience dedicated to Boots and No7 Beauty Company. We are looking for an experienced Senior Copywriter to join our creative team. The ideal candidate will have a flair for language, a deep understanding of brand voice, and the ability to create compelling and persuasive campaign ideas to run across multiple platforms. This role is the copy lead for Boots Retail Campaigns (i.e. Summer, Christmas, Health) and will have a particular focus on developing campaign headlines for this workstream within the business.
Job Responsibility:
Develop creative and persuasive copy for a variety of advertising channels, including digital ads, print media, social media and more
Work closely with the Boots Retail Campaigns team including project management, client management and design to improve and develop processes to ensure we're working as creatively and efficiently as possible
Collaborate with art directors, graphic designers, and marketing strategists to create cohesive and impactful campaigns
Understand client briefs and marketing goals to tailor content that aligns with brand identity and objectives
Edit and proofread content to ensure high editorial standards and consistency in tone, voice, and style
Oversee work completed by other copywriters working across Boots Retail Campaigns
Stay updated on industry trends and competitor activities to create relevant and fresh copy
Manage multiple projects simultaneously and meet deadlines
Present copy concepts and final deliverables to the internal team or clients when necessary and participate in feedback sessions
Requirements:
Bachelor's degree in English, Marketing, Communications, or a related field (or equivalent experience)
Proven experience as a copywriter in an advertising or marketing setting (agency or in-house) with a portfolio of published work
Excellent writing, editing, and proofreading skills
A keen eye for detail and strong research capabilities
Ability to adapt writing style to different audiences and platforms
Strong collaborative spirit and ability to work both independently and as part of a team
Creativity and an ability to think in ways that unlock the unexpected
To work actively to craft the copy direction and strategic foundations in response to briefs managed through B-Hive
Nice to have:
Experience in the beauty or similar industry
Experience working in an agency juggling multiple briefs and clients
What we offer:
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme